Starbucks CEO sent a message to his employees who warn them of “being more effective” after the coffee giant received a violent reaction to WAIT times.
Brian NicoleThe new leader of the company urged his employees to be more responsible and take over decisions in the midst of the collective demobilization.
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The CEO said in an internal note: “We are not effective in how things reach the store, and we are not effective in making decisions and then holding each other accountable for these decisions,” the CEO said in an internal note.
“That is why we had to make the changes we had to make.
“We must decipher some things at the moment. But you know what? Everything we can break.”
Starbucks simplify the processes and increase sales, including the launch of about 1,100 of the roles of support staff and the closure of hundreds of other unpopular positions.
The company received a severe violent reaction after waiting times for more than 40 minutes.
The new CEO, Brian Nicole, joined the series in September after the help of SIS growth and shift in Chipotel.
When Nicole entered his role, he pledged to restore the magic of the cafe to welcome the chain that made the brand what it is today.
He wrote in an open letter: “Our stores have always been more than a place to get a drink.
“They were a gathering space, a community center where the conversations are ignited, friendships, and everyone receives the welcoming.
“Many of our customers still test this magic every day, but in some places – especially in the United States – we are not always offering.”
Niccol blames factors such as the “overwhelming” and “very complicated” menu in Starbucks, which feature hundreds of elements.
The company is in the process of offering the main changes as part of the “Back To Starbucks” initiative, including 30 percent to the list.
Although lowering the important menu may cause a sensation among the fans, the coffee chain shares a good reason for the discounts.
As part of StarbucksThe goal of returning the series to its roots, coffee The giant plans to reduce its list with “about 30 percent in both drinks and food“.
Although the elements of the accurate list that are not announced yet, the news raised the fear among the fans that their favorite drinks will be destroyed.
However, Starbucks spokesman told the United States newspaper that the changes would be positive for fanatic coffee.
“We focused on simplifying our list to put partners to success, improve consistency, push customer satisfaction, and enhance our economies,” said a spokesman.
By reducing its list, Starbucks will be able to focus on ensuring the availability of “the most valuable” and high -quality customers, according to the spokesperson.
Customers will also see new and exciting menu options thanks to the cuts, which will put Starbucks to serve the “Best” menu and “driving market with penetration drinks and food innovation”.
The company will also rely on Paristas for inspiration, as it did last year with the Lavender collection collection last spring.
Six major changes
Niccol's “Back to Starbucks” plan includes many initiatives, such as Baristas's expectations for handwriting names on cups.
The names and messages covered by hand, to replace printed stickers, aim to bring a dedicated touch to Starbucks.
Nicole's last goals is to repeat the series “for here”.
Starting on January 27, customers who request a drink “for here” will be offered in the coffee, glass or clean cup of the clean personal that was brought from the home.
Both were common before Starbucks became a somewhat feverish retailer, confirming the orders of mobile devices and automation.
The latest new policies are free beverage packages “for here”.
During customer visits, they can sit and enjoy free phrases of coffee and ice tea for their drinks in the store.
Another expected change was the return of the cheerful tape of self -services, including the cream, milk and a variety of localities.
Starbucks CEO has also launched a new behavior blog, which requires fans to make a purchase to use bathrooms and to accommodate cafes and comfort.
This comes seven years after the series created the open doors base.
The policy reflection aims to reduce the crowds and free tables to push clients looking for a quiet environment and constantly busy bathroom.
Starbucks change
Starbucks has announced a series of updates that will affect all cafes.
These include:
- 30 % of the food and drinks that are cut from the list
- Repeat the bars of the spices with self -service
- Free packages of hot or iced coffee
- Customers will be able to eat drinks in ceramic mugs
- It reflects the open door policy
- Handwriting posters return to the cups
