The French fashion brand AMI was announced as a new main shepherd for the Cannes Cults, to replace Nespresso, which has supported the section for approximately 15 years.
The Parallel Cannes Festival section, launched by the French Film Critics Union in 1962, displays the first and second features, in addition to short pants, through emerging talents, which sometimes show the emergence of outputs from the most firm cinema names.
The high -level choices of recent years included the Charlotte Wales drama, drama and daughter. afterBelgian 2025 Oscar entered Belgium Jolie keeps calm And the Malaysian collapse Tiger lines.
Under the new partnership with ami, the International Palfinists for Division will be awarded the Le Grand Ami Paris Award to one of the seven films in the competition this year.
Ami was founded in Paris in 2011 and was inspired by her French home, taking her name from the first letters of Alexander Matti, her founder and creative director.
“The cinema is one of my greatest feelings, along with fashion. The Grand Prix Week at AMI Paris is a great opportunity to celebrate emerging talents and young directors. Through this award, I and Ami are honored to be able to encourage their creativity and help them launch their career.”
“Every year, the Week of Critics Supports Emerging Film Manufacturers from all over the world and celebrates their wonderful appearance.
