Foreign fashion retailers are making large movements in the United States this year.
Many brands like Primark and Mango are now in the middle of expansion plans.
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Primark, a retail fashion seller in Ireland, has already existed since 2015 after the opening of its first store in Boston.
As of this month, there are 32 sites throughout the country, and do not stop there.
The company has already developed plans to double the number of stores by the end of 2026.
Rental contracts are already signed by Primark in different regions, including El Paso, Texas; Memphis, Tennessee; Hyattsville, Maryland; Miami, Florida.
While Primark is loved and achieved great success in Ireland, known as Penness and the United Kingdom, the US base in the United States is where the company says it needs to go after that.
Kevin Tulip, head of the American Premier Operations, explained that the brand has reached a “merit point” in Europe while speaking with CNBC.
“The United States is the number one consumer market,” explained Tulip.
“To be here and to get right, I mean a lot. But you really need to get it properly.”
Growth and growth
Mango is similarly a fast fashion retail dealer, but was established in Spain before moving to the United Kingdom in 1998, and the United States got its first store in 2006 in the Soho neighborhood in New York City.
She currently has more than 40 stores across the country, and near the end of last year, Mango Toni Ruiz CEO has confirmed that it will double the number of its stores by the time at the time of December.
At least 20 other mango stores have been planned for this year as it holds the US market piece.
This means by the end of 2025, consumers can see 102 sites.
The new mango stores are expected to be located in the northeast and Sun Belt, according to CNBC.
Competitors such as Ertzia, Uniqlo and others are the same, as Uniqlo hunts the fire specifically and planning about 200 North American sites by 2027.
US brackets for “45, 000 stores”
Experts have warned that about 45,000 bricks and junior stores could be closed in the next five years.
Several major retailers have announced the closure of the stores or have completely worked out in recent years.
In 2023, chains such as Foot Locker announced plans to close up to 400 outlets by 2026.
Meanwhile, other well -known retailers such as Tuesday morning and Mitchell Gold + Bob Williams offer bankruptcy in 2023.
Bed Bath & Beyond closed all its brick and mortar stores and is now online retail.
The most affected retailers have been the most affected clothes, consumer electronics, sports commodities, hobby, book, music and home furniture stores since the beginning of 2019.
UBS predicted that the total number of retail stores will decrease by 45 thousand from 958 kilos to 913 kilos.
Nevertheless, the report says that some stores should flourish while others decrease.
She said retailers like Walmart, Costco, Home Depot and Target could be among the winners.
Profit capabilities
It is an uncomfortable step for retail experts like Monique Pollard.
Pollard has noticed multiple reasons for the expansion of foreign brands quickly in the United States, but mostly because it “contains a divided market of clothes retail, and its consumer spending has proven more flexible than some other markets that wear inflation such as the United Kingdom,” according to chatting with the director.
In addition, the presence of social media in the United States has ever made it easier for brands to have trends across the influencers through TIKTOK or Instagram.
In the past, it is possible to reach the previously accessible areas due to the platforms, according to John Mercer, the head of global research for Coresight Research.
“There are less differences in the type of iron between the markets,” Mercer stressed.
The data collected by Forrester, a research consultant group, recently found that about 63 % of American consumers under the age of 25 and 57 % between 25 and 34 find new products through social media on a weekly basis.
And if it becomes a viral product, it can send the sales height.
Not to mention that a good amount of adult retailers in the United States offer bankruptcy and mass closure.
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