The Chinese distributor Hishow Entertainment launches a market for marketing, distribution and exhibitions, We Love Cinema, to promote Arthouse titles in China's main righteous market.
The Beijing -based company also recently received the best international winner of Oscar, I am still hereDirected by the Brazilian Auteur Walter Salles, along with Salles' 1998 movie The central stationIn addition to the expansion menu from the titles.
In addition to obtaining specialized titles for the Chinese theatrical distribution for the main righteousness, the We Love Cinema program includes building a marketing strategy and loyalty for cinema lovers. The company is developing online communities and WeChat Mini application through which members can enjoy exclusive contents and rewards, including early shows, questions and answers with film makers, limited goods, and special gifts.
The program also includes the creation of a network of artistic cinemas for Arthouse, as it works to conduct a platform strategy, and begins to release in a specific number of cinemas per title, and may expand more broadly depending on the performance of each movie.
The distribution system in China usually requires films that are available to all Chinese cinemas at the same time, with no efforts to divide the audience. The lack of a strategy to launch a platform as one of the biggest factors that hinder the development of the country's Arthouse Cinema Market.
“The theaters recorded in the program will make enough offers and peak time in addition to another promotional support,” explained by Hishow Wang Haye. “It is a more cost -effective system that can reach its high -value target audience.”
The program will also include the process of organizing chapters with a personal nature and movie groups of influential directors. “The idea is to bring Chinese films lovers a good experience on the big screen,” Wang said.
In addition to I am still hereThe company's upcoming list also includes a better Oscar for animation Snail notes From the master of Australian stop, Adam Elliot, as well as the title of Mary and Max for the year 2009.
Hishow has acquired the excitement mystery movie Reflection on dead diamonds,, Which was first offered in the Berlinali competition this year, from a French guiding Hélène Cattet and Bruno Forzani.
Last year, his classic Italian release re -version Legend 1900 And the anime Japanese The road to Ninja: Naruto movie To encourage the results of the box office. The first version of China for Hashu Legend 1900She achieved 4K recovery for Giusseppe Tornatore, 21 years old, $ 20 million in 2019.
It includes the classic French company library Emily; Iranian Oscar winner and stunning bear season; 2023 Enter the Venice Competition Io capitano; Tradition gameStarring Combrush; starring; As well as its own production, YanagawaShe won the Best Photo Award at China Gold Awards.
