In 2024, Roth Perry, Ruth Perry, described the year of sales of ITV Studios as a “sweet and bitter” year for international TV drama, with “incredibly successful” after 12 months of “the ideal storm of total economic challenges.”
In a conversation during the Lille dialogue session at Series Mania, ITVS president told Globl Partnerships and Zoo5 to the launch of ARM to produce ITV from ITV It deceives me oncefor Until killing youfor After the floodfor Mr. Bates opposite the post office and Ludwig – The latter was sold to 85 regions – as examples of the creative mutation and the remaining biz in “rude health”.
However, “What we saw in the past year was an ideal storm of the total economic challenges that cause people to think about what they were in programming, and who were their main audience, and who were the main advertisers who need to attract them to their broadcasting work.
“When this happens, you should look at your content strategy. How much you should do, how much you should buy and what you really needed. The signs were trying to be more profitable, and broadcasters were struggling with advertising concerns and there were many things that occur on the spot, which means that people should imagine what they were doing.
“I felt bitter last year, with a lot of creative success, yet I felt that the opposite wind was a little stronger.”
Perry pointed out that the cash flow has become a major problem for written television in recent years. She said: “One of the most difficult challenges for drama is the time delay.” “It can reach two years up to two years between Greenlight and Us to to Mark. This delay was very difficult during the past few years, which is why people migrate to a safer sweet spot that reduces risk.”
The series, the series this week, made a sharp focus on the lack of joint American production or shared funds in the European market, with a lot of gossip on how producers, networks and baccalaureates collect resources to provide new offers. Widely, the consensus with the evaluation of Perry, that European creativity is a strong place at the present time, with the finance aspect less stable.
However, I hit a positive tone for 2025, saying: “I am optimistic, it seems like there is more floating in the market. We launched some wonderful offers on London TV shows a few weeks ago, and the market appears to be picking up.”
Else Love Islandfor I am a celebrity out of here! and Sound They lead the masses online.
In January, it was reported that he was in early stage talks with parents in all3media, Redbird IMI, about the integration of production assets. TF1, which owns the Studio TF1, and the owner of the CVC Capital Partners in Formula One in the conversation.
