Levi Strauss CEO Michelle Gass says any price hikes related to tariffs will be ‘surgical’

Levi Strauss CEO Michelle Gass says any price hikes related to tariffs will be ‘surgical’

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Levi Strauss and Partners, CEO of Levi Strauss and Co., said any prices are increasing from their prices due to President Donald Trump's tariff will be “surgical”.

In the Monday's profit call, Gass told the analyst that the situation on the definitions is “very new” and “liquid” and that the company is just “getting our arms around it.”

I stopped specifying the shape of these prices in prices, saying: “We look at prices, we believe that the brand, especially given the brand's health, is that there is a pricing force there. But if we do anything, it will be very surgical.”

Gass acquired the leadership in 2024, when the stalled retailer announced a global multi -year production initiative to transform business and promoting profitability.

Under this initiative, called Project Fuel, plans the retail seller to improve the operating model and its structure, redesign business operations and determine opportunities to reduce costs while simplifying operations throughout the organization. She has since registered dozens of workers from her California office, and warned that more might come.

Jas said that any prices go beyond the company because of President Donald Trump's tariff will be “surgery.” DPA/Picture Alliance via Getty Images
Gass acquired the leadership in 2024, when the stalled retailer announced a multi -year -old global production initiative to manage work. Stockfotos-MG-stock.adobe.com

With the addition of definitions to its problems, Gass told the analysts on Monday that the company collected a work team to assess “different scenarios and identify the cranes that we have to reduce”, which could include “structural changes”.

However, Gas said that the company's sources from 28 countries, 20 of which are imported in the United States, that the company's supply chain “is more flexible today than ever” and that it is “axes” all the time.

“We will continue to do this and we look forward to addressing issues in the short, medium and long term,” said Jas.

Jas told analysts that the situation on the definitions is “very new” and “liquid” and that the company is just “getting our arms around it.” Gety pictures
The company's sources from 28 countries, 20 of which are imported in the United States Oceanprod – Stock.adobe.com

Executive officials have warned of the potential tariffs that definitions can cause to the American economy.

Blackrock CEO Larry Fink said on Monday that the stock market may see a decrease in deepening due to uncertainty about Trump's tariff and that the CEOs tell him that they believe that the American economy is likely to be in a stagnation.

Also on Monday, Jimmy Damon, CEO of JPMorgan Chase, told the shareholders, which is likely to “increase inflation” on both foreign and local goods, and raised concerns about what will have an impact on American economic alliances.



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