Liberon James, one of the most famous characters in modern sport, has made date again – this time in the gaming pass.
Mattel has announced a new Barbie version in the similarity of Mr. James, making it the first professional athlete to be honored as Kane's doll.
“We are excited to bring fans a new offer to Kane,” said Christa Berger, Vice President of Barbie in Mattel. She said that the doll celebrates “Liberation as a role model,” his ability as a symbol to overcome culture and put “a positive example for the next generation.”
The doll of the Los Angeles Lockers' basketball player in some way and reflects its length – it's the longest inch of Kane's standard doll.
In fact, the athlete is 6 feet and 9 inches.
The new doll comes as The company faces financial uncertainty Amid President Donald Trump's escalating war with China, with less than 40 % of Matteel production.
Trump announced on Wednesday that the customs tariff for goods from China will An increase to 125 %. Beijing was accused of “lack of respect” after his revenge and said he would impose a tariff of 84 % on American imports.
In the same advertisement, Trump announced a 90 -day stop For countries that have reached a higher American tariff and authorized a “10 % reducing tariff”, as negotiations continued with nearly 60 countries.
Mattel said she might have to increase prices and possibly implement changes in her supply chain. Consumer and business groups in the United States have warned that definitions may disrupt supply chains and lead to high prices.
The new Kane doll does not appear athlete in basketball costume. Instead, a squash jacket is dressed with “LJ” on the foreground.
Oyeio correction and crown correction include one of the sleeves and number 23 – basketball shirt number – on the other hand. On his back, “lebron” is boldly printed with the phrase, “Just a child from Akron” – Ohio, where he was born.
Under the jacket, the doll wears a shirt reading “We are a family”, a reference to the Stars Foundation. The doll includes accessories such as basketball, headphones and sports shoes.
In a promotional video released by Mattel, Mr. James's reaction was to see the doll for the first time. “Oh, it's anesthetic!” He says he gives the statue. “This is very cool!”
While he was playing with doll accessories, he jokingly told Leberron Kane, “They may have to do some lifting, the legs look thin.”
This step is an important moment for the 65 -year -old Barbie program, which has been pushed in recent years to diversify its dolls and reflect a wide range of professions, body types and backgrounds.
Although Barbie was honored by athletes such as Serena Williams, Naomi Osaka and Megan Rabino, Mr. James is the first male sports figure – and the first male figure not from the entertainment industry – to join the squad.
Even with four titles in the American Professional League, two Olympic gold medals, and his name recorded, James says his new title for “Kenbassador” strikes differently – because it is more than basketball.
“It is an opportunity to learn about the strong influence of the role models that instill confidence, inspire dreams, and show children that, too, can achieve greatness.”
