The national elections are nourished in more than ten countries and for you in the Summer Olympic Games in Paris, global media consumption increased by 2.4 % in 2024, but it is heading to fall.
This is one of the main fast food from the twelfth annual PQ Media company of research companies in the field of consumer media use in 2025 to 2029. The report believes that total consumption decreases by 0.3 % this year compared to 2024, which will be the first decrease since 2009, during the financial crisis. The report indicated that one of the clouds on consumption is the fact that the rates of penetration of digital devices have reached their climax in the main markets, including the United States.
“It is also expected that contributing to the decrease in the consumption of the media in 2025 to estimated spending on media and content devices, as consumers all over the world stress their total budgets due to the expected rise in inflation and potential stagnation due to the tariff wars that the new Trump administration in the United States, Patrick Quinn, CEO of PQ.
In 2026, with more elections in the tap with the Winter Olympics in Italy and the FIFA World Cup in North America, Queen said, the total use will be climbed again.
The global consumer was an average of 8.17 hours a day with the media in 2024, an increase of 7.36 hours in 2019. In some markets, such as Japan and the Netherlands, daily media use exceeded 12 hours a day, according to the study.
TV (including direct, digital, broadcasting, and broadcast video) leads all the 11 -media categories that PQ Media follow in terms of consumption, reaching 28.07 hours per week in 2024.
One of the continuous trends in the report is to shift from traditional media to digital media, with digital rise to 39.7 % in the globally, up from 37.3 % in 2023 and 28.6 % in 2019. While this number may seem modest in the first cheeks, the PQ media confirms that statistics stem from data from China and India, each of which contains groups of 1 Blazat, with many survival. In 11 of the best 20 markets, including the United States, South Korea, the Netherlands and Spain, the use of digital media represents more than 50 % of the total consumption.
AD 50 % in more than 11 global markets, led by Spain and Japan at 57.9 %. On average, it represented 52.7 % of the time spent in 2024, a decrease from 55.5 % in 2019.
A new group of media consumers in the report: “AI-Gen”, which consists of individuals born between 2025 and 2039, is the first generation that lives throughout his life with artificial intelligence.
“Compared to previous generations, Geens AI will be presented to digital media at an early age, where bold penetration rates, smartphones and tablets appeared as the highest level in 2025, where children know how to use smartphones and tablets almost from the time they can walk,” Queen said. ”
