Amazon officially disturbed that day on 2025.
This year is the main member to reach some of the best summer deals.
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The e -commerce giant said that the sale will have deep discounts on famous brands, flying elements, a favorite designer, and exclusive Amazon products.
Although the company did not announce the exact dates, it said more information will be issued soon.
Prime Day 2025 will offer discounts across more than 35 categories, including electronics, kitchen, beauty and clothes.
Amazon also promotes the event as a member of the members to get the start of shopping to school, all with a quick and free delivery in Prime membership.
The company said: “We know that the members love savings, so we are working hard all over the world to provide the most important new brand deals and bold products that you can only market to Amazon.”
Last year, the PRIME Day event witnessed record sales of Amazon, with more elements sold during two days more than ever.
Independent sellers – mostly small and medium -sized companies – played a major role in this success, selling more than 200 million elements in 2024 alone.
These sellers make up more than 60 % of the total market sales in Amazon, which helps to increase the selection of the platform on a large scale.
However, it is said that some companies are sharing them or withdrawing from the peak day due to the impact of definitions, according to Reuters.
Experts note that young sellers are particularly vulnerable to tariffs because they lack the financial lever to negotiate deals with the sellers.
Nevertheless, Amazon said it had seen a “strong response” from its selling partners before the Prime Day 2025.
“We are working with a wide variety of valuable sales partners in our store to support them in adapting to the developing environment while maintaining low prices for customers,” said a spokesman.
On Tuesday, the White House responded sharply to a report issued by the Punchbowl News that Amazon planned to show the costs of customs tariffs along with the prices of products.
“This is a hostile and political work by Amazon,” said White House press secretary Caroline Levitte.
“Americans must buy an American. It is another reason for our critical supply chains rifle here at home.
“The team that runs the Amazon Haul store has looked at the low store in listing import fees on certain products.
“This has never been approved and will not happen,” the company stated on its website.
Amazon did not answer specific questions about the White House's comments.
In the background, consumer confidence appears signs of stress.
A report from the University of Michigan found that expectations decreased by 32 % to April – the lowest decrease since the 1990 stagnation.
An inflation forecast also increased to 6.5 %, the highest level since 1981.
However, Amazon bets that rapid delivery, wide choice and great discounts will win customers again this summer.
Last year, the company presented more than 9 billion elements on the same day or day all over the world.
PRIME members provided approximately $ 95 billion worldwide to free speed delivery in 2024, with American members alone provided more than $ 500 – about four times the annual membership cost.
As the consumer portfolio extends thin and the inflation is still higher than the mind, Prime Day 2025 may be one of the most touted shopping events in Amazon so far.
