Customers are furious after Netflix confirmed another price increase on Tuesday.
The live streaming company said the cost rise comes as the platform grows and offers more perks.
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“As we continue to invest in programming and deliver more value to our members, we will occasionally ask our members to pay a little more so we can reinvest to further improve Netflix,” the earnings report noted.
Netflix's least expensive ad-supported tier will increase by $1 from $6.99 to $7.99, according to Bloomberg.
For the ad-free tier, the increase is larger at $17.99 – compared to $15.49.
Those customers with the ad-free premium tier will also go from paying $22.99 to $24.99.
The last price increase Netflix customers saw was fairly recent in October 2023.
It is also the first time that the company has increased the ad-supported plan, which was launched the previous year.
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