Amazon Ads is implementing the brand+, a new offer for advertisers that combines what it appreciates is “trillion signs” of shopping, browsing and broadcasting through its mark.
The goal of the data that works with the data is to identify consumers who are expected to be on the market for the brand product or service during the next three months.
Marketing can use the brand+ to offer their messages on video flow platforms like Prime Video and Twitch as well as the best video publishers like Buzzfeed and Fox Corp. And Dotdash Meredith, Amazon said. In addition to its own platforms, Amazon is also a huge portal for the broader broadcast market with connected Fire TV devices and Amazon Channels, which provides access to tens of millions of families outside Prime and Twitch.
During the Brand+ Beta test, Amazon ADS said, some advertisers have seen an increase in sales more than 10 % increased and online traffic leap for more than 70 %.
Simplification of the purchase is a major goal for the brand+, as Amazon ads confirm that inventory can be purchased via the basic system in less than four clicks.
“For the first time on Amazon DSP, advertisers can apply the improved automation AI to buy television ads that reach unique fans to buy their products or services-a great progress from broad demographic access to engaging with the size of the size based on Kelly McLean, Vice President of Amazon DSP, Where customers are in the actual time of marketing near the actual time.
In the case of the default use of Amazon ADS, a travel company that looks forward to increasing awareness among the highest potential customers can download the first party signals to Amazon DSP. Brand+ then analyze these signals and combine with Amazon ADS shopping and broadcast signals to energy learning, determining valuable patterns and recognition of customers who searched for travel equipment, bought travel guides, and flow offers. The brand+ then provides TV ads for travel services to this audience from potential customers.
The importance of the resulting ads, as Amazon depicted, will have a long -term promise to flow. Unlike the “spraying and bribery” placing of linear TV, the broadcast can ridicule digital technology to give ads more preposition to both the seller and the public, at least under the long industry theory. Any advertisement backed broadcast platform can testify that the industry has not reached Valhalla yet.
“Brand+ was” games changing “during the experimental version stage, increased access, brand participation, and advertising spending. He said: “Given the success we have achieved, we double our STV strategy in 2025 and we focus on the laser on the brand+.” “We are excited to see the positive momentum and look forward to its continuous impact on our brand and customers.”
