Amazon achieved a strong set of financial results in the fourth quarter, with revenues in holidays increasing by 10 % from last year to $ 187.8 billion and profits approximately $ 1.86.
However, the shares in the technology giant retreated on profit news, as they contained worse instructions than expected for the first quarter. After closing the usual trading day at $ 238.83, an increase of 1 %, the shares decreased by 2 % in trading after working hours.
Analysts expected profits per share of $ 1.49, up from one dollar in the previous period. Revenue was linked to $ 187.3 billion, compared to $ 170 billion in the framework of 2023.
In the current quarter, the company indicates that the company's sales grow by 5 % to 9 % at the levels of last year, to 151 billion dollars to 155.5 billion dollars. The issuance of profits said that the instructions “expect an unusual and inexpensive impact of about $ 2.1 billion” of foreign exchange rates. The quarter of January to March also does not include the additional day in February due to Leap Year, which means success of $ 1.5 billion.
“The shopping season in the holidays was the most successful so far for Amazon, we appreciate the support of our customers, the sale of partners, and the employees who helped achieve this,” said Andy Jaci, CEO of profit. “When we look back in this quarter after several years from now, I think what we remember most is the great innovation that has been presented in all our works.”
Along with Bonanza for the usual retail, a quarter of holidays have become a greater advertising opportunity for the main video due to the long -term broadcast deal with the US Football Association. The Black Friday Technology and League giant for a new football day, with positive results so far.
The advertisement increased by 18 % in the quarter, reaching $ 17.3 billion.
Amazon Studios also contributed to the performance of holidays, through her original movie under the title Christmas One redDwayne Johnson Championship, get a large boost at the company level. Amal was disappointed during her 28 -day theatrical period, when she raised $ 185.7 million of box office all over the world with a northern production and marketing budget. As a flow of flow, though, it attracted 50 million viewers in the company in its first four days of the release in December. The vast majority of these opinions came in homes that get ads.
