The fast food chain Karl Juniors re -commercials from Pikini and Bargraz to buy Super Bowl Lix.
The burger joint moved away from sexual ads in 2017 after a violent reaction.
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Carl Junior ads appeared very comfortable, including Paris Hilton, Kim Kardashian and Heidi Klum.
The company abandoned the approach seven years ago, noting the need to tell a “broader story”.
But as President Donald Trump returns to the White House and “turned in the way the country feels,” the approach has returned.
The latest advertisement of Karl Junior sees the Tiktok Alix Earle wearing a barely red bikini-and it is going to wash cars.
The advertisement is slowly from Earl eating the giant “burger”, spraying the sauce throughout her sleeping boyfriend.
Then it reveals that the fans can break free burger the next day for Super Bowl – if they download the Carls JR. And “subscribe to rewards”.
I think [the ad] Tim Calkns, a clinical marketing professor at Kelog College for Management at Northwestern, told the Wall Street Journal, through the New York Post:
“Clearly with the new administration, what is acceptable behavior is a change.
“I think you see Karl Junior jumping right on this trend as one of the first brands that really push the edge on things like this.”
Karl Junior ads previously faced a violent reaction from women's groups.
But returning to their previous approach can prove a master's strike in marketing, according to some experts.
“Alix Earle is an Empress for social media,” Jennifer Tate, chief marketing official at CKE restaurants, told WSJ.
“Karl Junior has fun in doing other branded things very shy.”
Super Bowl is the big business, with holes over half the time at a cost of up to $ 8 million.
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