Berlin was seized on TV, on Monday, and the dramatic crowd was told in Germany that after expanding the scope of the summits, it is time to wipe the “open plain”.
The influential analyst at Ampre Guy Bisson separated the main data in a presentation titled: “The Open Plains after Peak TV”. “What do you fall after the peak?
“It is a new global system,” continued. “The industry has been expanded for 100 % peak TV, and it has now 75 %. There is a rethinking of how companies interacting and working with each other and against them.”
The founder of the ampere detailed what was called “broadcasting” broadcasting services. With the saturation of the market, the subscriber's acquisition is no longer the priority of SVOD, and since the signs are looking for paths for profitability, there is a desire to pay advertising revenues. Besson said the result is that it is increasingly behaving like traditional commercial broadcasters.
He said that one of the results is, and it will continue to be more unwritten on Svod. “The signs have moved greatly to the non-causing 2019-2020 and did not look back,” Bisson said. “We have moved from one of every three orders of the chains that were not described to half of the orders of the banners unknown.”
Nicole Morgani, President of Oregnalz at the Amazon MGM studios in southern Europe, admitted the broader shift to the uninterrupted, and other signs in fact said the PRIME video strategy. “We have started unpaid,” she said, adding that the current non -common Prime priorities focused on “women and youth” after his work earlier in work and sports, and/or males.
Hauke Bartel, EVP, the imagination at RTL Germany, said he also cuts the other direction. According to Bartel, follow the “broadcast” for broadcasting the “flow” broadcast.
“The broadcasters have tried to be like signs, as they show the most complex broadcasting type,” and indicated that he did not always succeed for them and sometimes it makes it difficult to reach their traditional fans.
Jose Baswar, the director of imagination in Spanish PubCaster RTVE, said that Windowing is very important if cooperation in Streamer-BroadCaster is flowering-but it only works if the broadcaster will go first.
“All our offers are sold to banners, and the thing is that we want the first window,” he said. “We are the best promotion you can get a series; if free is operating in the first place, this is the ideal marketing campaign when you go to a group in the second window. But the opposite does not work.”
