NBCUNIVERSAL extends its partnership with Macey's via the 10 -year programming deal.
It includes the agreement Thanksgiving procession in Messi, the countdown to the Thanksgiving procession in Messi and Messi 4YFireworks in JulyIn addition to a new program, NBCunivesal says it will give details later.
“This extension of our partnership with MAKY's Manis, we can continue to provide indirectly entertainment that millions of viewers for decades,” Jin Neil, Executive Vice President of Living and Special Offers. “Seeing Messi's special offers on NBC and Peacock has become a dear tradition of many families, and we take this responsibility seriously to make sure they have the best absolute experience every year.”
The new deal comes after a great year for the current programs of companies. Thanksgiving procession in Messi Her largest fans ever drew 31.7 million people across NBC and Peacock, an increase of 11 % during 2023. This event was also a TV show in Spanish in time on TENEMUNDO for the third year in a row.
For all NBCU, this audience had an immediate effect for advertisers, with NBC classification as a better network in leading additional brand search on Thanksgiving Day. The TELEMUNDO viewers say more likely to search for trademarks announced by competitive broadcasting networks on that day.
the Messi 4YFireworks in July It also achieved a good performance at the highest level of 7.6 million viewers across all platforms.
“Messi is excited to develop our partnership with NBCUNIVERSAL with the continued growth of our content appetite,” said Sharon Utreman, the chief marketing official in Messi, in a statement. “This is a great expansion in our long -term relationship, which will increase MACY and all our content offers.”
