Exclusive: TV shows in London are a whirlwind of meetings, shows, lunch meals and cocktail strikes for buyers. With a lot of competitors for their attention, one distributor found a new way to get some good time with the required executives; Provide the service to and from Smorgasbord from the events and drive your merchandise during the ride.
Be be Be enticainment is the concerned distribution. She got her taxi and operated it to buyers for events and back this week.
“Be-ENTARTAXI” was an alternative to stabilizing dozens of coffee meetings or hosting a display amid countless events in the week of TV shows.
“We have created the idea after hearing many buyers who talk about the existence of many offers and the people they see with a little time,” she said. “We thought it might be good to make London easier … capturing them from one offer or meeting and bringing them to the next, using our time together efficiently and trying to make it entertaining at the same time.”
It is an enjoyable and innovative idea, but also emphasizes the size of London TV shows. The appearance of Mip London and BBC usual at the beginning of the week adds to Diary Logjam.
Be-ENTERTAINMENT-is part of the DPG media, the largest media company in Belgium. But even the known distributions find themselves fighting for the buyer's interest. Especially given that the largest players and founders of TV tests in London-AL3Media, Banjay, Fremantle and ITV- are based on their distribution activities in London, which are on the ground of grass (even if three of the four are not owned by the United Kingdom).
Add in the likes of Amazon, Fox, Paramount Global, Sony and other events, and the hard -working buyer can fill their notes twice.
Entertainment was shopping formats, including global penetration on the previous pluscinemaz.comThe Political Assembly And coordination of competition singing Raise you Along the way.
Looking at traffic in central London during peak hours, it is likely that it has time to check a loop or two between flights.
