He talks about the way expectations have increased in the past decade in Celtic.
Since Brendan Rodgers walked for the first time in the door nine years ago, a change in culture has evolved at the end of East Glasgow.
The club has gone through many gears in its development to a ruthless profit.
It was a predecessor of the responsible Rodgers' authority, Ange Postecoglou, who formulated the phrase “We never stop”.
Rodgers did not utter these words, but his soul is completely.
With the Scottish Cup against Aberdeen to play, and a summer transfer window for negotiation, he is already looking forward even on this day from the celebration.
“We are working hard throughout the year and there are many sacrifices to achieve this success, and for this reason it belongs to everyone in the club,” Rodgers told BBC Scotland.
“To serve them on a day like today, it is a real honor and distinction for the club's management, and of course, when you pick up the title, this is a real conviction for all hard work.
“He expects the club – it pays you every day, and when you are in such a big club, there is no time to rest.
“We enjoy this day and night and the supporters deserve to do so, but you will go quickly until next week and the next season.”
Defender Liam Scales says the nature of the club's fans' base helps them fuel them every season.
“The fans are leading the week of standards per week,” Irish said.
“We are not allowed to drop the standards at all.
“It's great, great. You will get the best in everyone if there is competition throughout the park.”
