Wagamama launched its new summer list, which includes Pho Noodle soup, your construction rice vessels, caramel baking, as well as the new brand platform
In a big step, Wagamma “Food is Life”, a new brand and summer menu designed to enhance what the brand says is a commitment to new and innovative dining experiences and meaningful dining experiences. The “Food Is Life” platform is “stronger and expansion” since the foundation of Wagamama in 1992.
According to the brand, “Food IS Life” is a celebration of the emotional strength of food and cultural importance, focusing on the belief that food is more than just fuel. The new platform is presented along with a bold summer menu that emphasizes allocation, freshness and good food.
Among the prominent events are the new Pho Noooodle soup, which features the essential yuzu broth and Konjac Nooodles. It also presented the Donburi concept in building, after demanding a better customization.
Dinerses can create their rice bowl, choose from a group of proteins, fresh layers, and vegetables, with the option of swap in cauliflower “rice” as a lighter rule.
The summer menu also features vibrant, vibrant salads, such as sweet hot pepper salad with chicken with caramel or tofu, and a Thai authority inspired by the famous Tepanyaki dishes of the brand. These customers who are looking for more healthy meals are targeted.
Steve Manglichot, the global executive chef at Wagamama, said: “Wagamama has always been unique, from our open kitchens to our group seats, we were born different,” said Steve Manglichot, the global executive chef at Wagamama.
“With” Food is Life “, we remind the world that food is not just something you consume. It's something you feel. Something that can change your day, and even your life, and you can enjoy it at any time, at any occasion.”
In addition to the new nutritional performances, Wagamama also offers a set of non -alcoholic drinks, including hot hot Picante, Spitz, and active Kickstart juice.
For sweets, the menu of Miso caramel bakes is served, and it is served warm with vanilla ice cream and tofu sauce.
The new brand platform is brought to life through a campaign entitled “Wagamama Whe”. It aims to emphasize the “unsuccessful moments” in people's lives where Wagamama plays a part, either when you yearn for comfort, or when your day needs a boost.
“With” Wagamama When “, we celebrate those real daily moments when food collects people together.”
