Amazon has made a big change in its long -awaited main event.
For the first time, the e -commerce giant will run the event for a full four days – giving Prime 96 hours to Snag deals.
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Amazon revealed on Tuesday that the peak day will be held from Tuesday, July 8 to Friday, July 11.
I have promised savings across a group of categories, including the best brands like Bose, Dyson, LEGO and Sonos.
The technology giant was set to provide the new “Great Day” feature in the four -day sales process, which includes discounts on daily themes sponsored by organs exclusively.
The new “Deal Drop” feature will also be launched in the middle of the night every day throughout the shopping event.
Amazon encourages members to use RUFUS, male shopping assistant, to order recommendations and learn more about Prime Day.
To shop discounts, customers must be a major member or start a free experience on amazon.co.uk/primeday.
The cost of the main membership is $ 14.99 per month or $ 139 a year.
For students and children between the ages of 18 and 22, membership is $ 7.49 every month or $ 69 annually.
Prime Day begins on July 8 in many countries including the United States, the United Kingdom and Australia, while shoppers in Brazil, India and other countries will get deals later this summer.
Amazon officially announced the event in late April – although the dates were not yet known.
The company said: “We know that the members love savings, so we are working hard all over the world to provide the most important new brand deals and bold products that you can only market to Amazon.”
Last year, the Praim Day event witnessed record sales of Amazon, with more elements sold during the promotion of more than ever.
Independent sellers – most of them small and medium -sized companies – played a major role in this success, selling more than 200 million elements in 2024 alone.
However, it is said that some companies are sharing them or withdrawing from the peak day due to the impact of definitions, according to Reuters.
Experts note that young sellers are particularly vulnerable to tariffs because they lack the financial lever to negotiate deals with the sellers.
It comes at a time when Amazon is working on human robots that can soon provide packages for shoppers.
The technology giant is said to develop artificial intelligence that may end with replacing human birth drivers.
According to the information, Amazon is preparing to experience the new robot delivery drivers, even with a test park under construction.
Amazon has not publicly confirmed, but the company has expanded the use of robots in its warehouses in recent years.
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