The tourism industry in Canada is running in an attack – offering advertising campaigns in the United States to attract Americans to the Great White North.
The United States has traveled to Canada by about 10 % in recent months, amid the trading war between neighbors.
In one of the TV advertisements that pass through New England and New York, an American tourist – he owns a bispol hat and a matching jacket around his shoulders – is shyly whispered to a Canadian hotel receptionist.
The employee looks embarrassing towards him and apparently pressing as if it is a kind of red panic button – before a smile explodes and walks across the office for his handle.
Other ads take more than a practical approach, instead in an attempt to attract American pocket books.
The Billboard Campaign simply remembered the Americans to what extent would the dollar go to the north from the forty -ninth parallel.
“$ 1 USD = $ 1.43,” reading the Destination Ontario ads board, seen in Detroit and Cleveland, among other border cities. “Less spend, make more effort.”
American tourists constitute the largest part of Canada's visitors – last summer, 78.5 %, nearly four in five visitors to the Great White North who came from the United States.
The decline was not dramatic like Canadian tourists of the United States-who boycotted the country collectively, which led to a decrease of 30-40 % in traveling in the air and land.
But it is certainly competing in the tourism industry – according to Canadian statistics, the Americans spent $ 15.3 billion in the country last year.
