The Lord of The Rings: The Rings of Power Season 2 is picking up steam, according to Amazon.
In the 11 days since it premiered, the second installment has amassed 40M viewers with four episodes currently available, Jennifer Salke, Head of Amazon MGM Studios, revealed in an internal memo to staff on Tuesday.
It has been No. 1 on Prime Video globally in the past 11 days, and it is now one of the streamer’s Top 5 TV seasons of all-time in terms of total viewership, Salke says. (It’s unclear if Rings of Power is a top title in the same measurement window, or if there is a different measurement window for this metric.)
According to the memo, “tens of millions” have also tuned in to Season 1 since early August, likely in preparation for Season 2’s August 29 debut.
“We’ve seen an impressive amount of our Rings of Power customers coming from outside of the U.S., which is a testament to the show’s resonance with global audiences and the remarkable growth of Prime Video customers worldwide,” the memo read.
Rings of Power takes place thousands of years before the events of J.R.R. Tolkien’s “The Hobbit” and The Lord of the Rings books with an ensemble cast of familiar faces mixed with new characters. Set in the not-for-long peaceful Second Age of Middle Earth, the show marks a first-time venture into the adaptation of Tolkein’s history of the fabled period. Villain Sauron (Charlie Vickers) will be on the rise in Season 2.
