The major streaming service packed with big-name TV series and movies is now completely free – but only for the weekend.
Apple TV+ will be available to everyone without a subscription throughout the coming weekend, January 4-5.
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This is the first time the iPhone maker has opened up its premium streaming service in this way, apart from the free trials offered with purchases.
This latest effort to attract people to the app does not require the need to register.
The company started teasing something big for Apple TV+ last week with a series of cryptic social media posts titled “See for Yourself” that people speculated might be a free event.
Despite receiving numerous awards, Apple TV+ has lagged behind in popularity compared to older players in the entertainment space, such as Netflix and Disney+.
Apple originals including The Morning Show, Slow Horses, Lessons in Chemistry, Palm Royale, Masters of the Air and Girls State have all won Emmy Awards.
The service's market share is expected to be just 0.3% in the United States, according to Nielsen data for June 2024.
The free event will serve as an opportunity for those who haven't tried Apple TV+ to get a try — and encourage them to keep watching as a paying customer.
One such hit that Apple is hoping to get people hooked on is the sci-fi psychological thriller series Severance, which is set to release a highly anticipated second series on January 17.
Apple TV+ usually costs £8.99 per month in the UK and $9.99 in the US.
Unlike Netflix and Disney+ which had controversial bans on account sharing, Apple TV+ still allows it with up to five others at once.
There are also no ad-supported options available in Apple TV+.
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The best shows on Apple TV+
Here are our picks for the best shows on the streaming service.
Bad monkey – A former detective (Vince Vaughn) has been badly traumatized and is trying to get to the bottom of why someone found a severed arm.
sunny – A woman named Susie (Rashida Jones) lost her husband and son in a mysterious plane crash. To overcome her grief, Susie is given Sunny, a household robot with whom she forms a unique bond as she begins to uncover what happened to her family.
looting – A woman named Molly (Maya Rudolph) separated from her billionaire tech husband and devoted herself to charitable work.
Big Door Prize – A 40-year-old high school teacher named Dusty is very happy with his life until a magical machine appears in his small town.
The Completely Composed Adventures of Dick Turpin – Dick Turpin (Noel Fielding) was a real-life highwayman in 18th century England who was eventually executed for stealing horses.
constellation The eight-part thriller revolves around astronaut (Noomi Rapace) who returns to Earth after a disaster in space to find that things have ended.
to kidnap Idris Elba plays a corporate negotiator who finds himself trying to settle matters with a group of hijackers who have hijacked the flight he took to return home with his family.
Messi meets America The six-part documentary series revolves around the transfer of star player Lionel Messi to Inter Miami, a competitor in the American Football League.
Morning show – When Alex Levy (Jennifer Aniston) loses her morning news show host Mitch Kessler (Steve Carell) following sexual misconduct accusations, she is linked to Bradley Jackson (Reese Witherspoon).
Bright girls Elisabeth Moss plays Kirby, a woman who believes a recent murder in Chicago may be linked to an attack she suffered many years ago.
Ted Lasso – The unimaginable story of an American soccer coach (Jason Sudeikis) who has never watched a soccer match somehow gets a job as a coach for a (fictional) English Premier League club and tries to make up for his complete lack of qualifications by being a player. Nice guy.
