You donut You want to miss this.
Krispy Kreme has announced its first-ever collaboration with Pop-Tarts, which will bring three great new options to the dessert chain's shelves — but only for a limited time.
Called the “Crazy Good” line, each new donut — which is already available at participating locations — reflects the universally loved Pop-Tart flavor.
“Krispy Kreme and Pop-Tarts are coming together for the first time ever — and you know it's going to be very good,” said Dave Skena, Krispy Kreme's chief growth officer. “Fans of Krispy Kreme and Pop-Tarts will love starting the year with this delicious collaboration!”
The first is frozen strawberries dipped in shortbread and filled with strawberry filling. The outside is also covered in shortbread cookies, sprinkles, strawberry drizzle and strawberry tart pieces.
Next up is a chocolate fudge frosting donut that combines chocolate frosting with browned buttercream frosting and crushed chocolate fudge frosting.
Finally, a brown sugar cinnamon cake is topped with a brown sugar cinnamon cream cheese frosting. They are topped with frosted cinnamon roll Pop-Tarts.
“Pop-Tarts aren't just for use in the toaster, they can inject culinary creativity to delight consumers,” said Jessica Waller, general manager of Kellanova Away From Home, Po-Tart's parent company.
“Krispy Kreme has done a fantastic job of bringing this opportunity to life, combining their iconic donuts with the beloved flavors of Pop-Tarts to create a one-of-a-kind experience for fans of both brands.”
Waller added her own enthusiasm for combining flavors in “unexpected ways.”
The co-op is available for pickup and delivery for single orders or by the dozen.
Some retailers will also have donuts delivered from Krispy Kreme in six-pack boxes.
In late December, Pot-Tarts became the talk of social media due to a fun-filled college football game between Iowa State University and Miami, Florida.
While the Cyclones' victory was exciting enough, all eyes were on the final postgame tradition of the winning team selecting life-sized mascot Pop-Tarts that they would place in an oversized toaster and eat.
“Whatever marketing company made the PopTart Bowl a cultural touchpoint deserves a miniseries made about it,” one fan posted on X.
