Asia’s Content Execs & Anti-Piracy Experts Call On IP Owners To Be More Proactive In Protecting Their Content — APOS

Asia’s Content Execs & Anti-Piracy Experts Call On IP Owners To Be More Proactive In Protecting Their Content — APOS

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The executive officials of the content and anti -piracy experts in Asia nounted applications such as Telegram and sites such as Loklok, as is the case in some of the worst criminals on piracy in the region, and called on intellectual real estate owners to follow a more active approach towards submitting requests for removal of the content.

Hermann Sotanto, VIDIO Operations Manager, said that one of the biggest challenges is that for the content that VIDIO licenses (and does not possess), his team is unable to submit removal requests – intellectual property owners can only do this.

On the other hand, Euan Smith, CEO of the ASTRO Group in Malaysia, said that one of the IP owners has provided a particularly positive example in the field of piracy in Asia: the English Premier League (EPL).

“The poster child is EPL, as they have a team on the ground and is very proactive in protecting the rights of EPL,” said Smith. “There are some who do not care that their content reaches the Malaysian beaches for free.”

Smith added that Google was also one of the best partners.

“They allow us to remove the actual time,” Smith said. “The other players may wait for us for two weeks to provide all documents of the documents of the papers and content.”

Vidio in Indonesia also has vivid sporting rights, which are particularly presented to piracy – Sutanto confirmed that this has proven especially costly.

“Piracy is the first show for us,” said Sotanto. “We would like to get more support from IP owners and studios to be more active, to continue to provide DMCA [Digital Millennium Copyright Act] Requests. “

However, content pirates have become more advanced with their methods.

“Recently, we found that the pirates also know how to face DMCA. What happens, when we offer DMCA, will face a fake agreement, saying they have a license,” added Sotanto.

Sotanto said another recent and developed challenge on the Anti -Piracy Front is the rise of IPTV players and Android boxes. “They can have access to thousands of free channels around the world and legally, IPTV is not against the law, but it facilitates piracy,” Sotanto said.

Sutanto has shared that the demand for pirated content in Indonesia is worrying, noting to a survey and found that in terms of audience preferences, 70 % of the respondents prefer to see pirated content if available.

“The owners of the content should enforce global monitoring. They can impose their licensees to protect their content better and have safe applications,” added Chris White, the chief architect of the Anti -Piracy and Cyber ​​Security Company, MTS.

White added that content owners can help those licensed to protect their IP address better through means such as a common watermark and ban – with the latter in particular for live sports.

White said: “A lot of good progress has been made in the ban, which prevents users from some areas or geography from reaching the content,” said White. “There are different levels of progress in different places, and the applicable legislation that supports the ban.”

Neil Jin, Vice President and APAC at IP House, said that industry and governments should address and supply the demand for pirated content.

When reducing the demand for pirated content, Jin says: “It is really a right to the correct message with the correct Messenger.

Smith similarly emphasized the links between piracy and other forms of organized crime.

Smith said: “Piracy is not considered a theft by many, and sometimes it is seen as smart. We have to fix the perception that it is not a crime without a victim. This is related to ways of living.” “The other point is that people need a real feeling of fear of this, and that many of these boxes and applications are full of harmful programs and after six months, your identity or bank details may steal.”

Jin also said that at the national level, all of the economic damage to piracy and economic benefit to prevent piracy should be highlighted.

One of the great words for him in the field of piracy is “cooperation”, where the application of multi -shortcuts and cooperation between governments and industry is an effective way to reduce the bite of content piracy.



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