from A silent witness For news, the BBC content extends deep into the homes in the CEE area and the wider area, via dedicated channels, BBC service upon request, and a new news site in the Polish language, which is launched this week.
Bartosz Witak was assigned to increase the regional presence of BBC studios. When he sat with the pluscinemaz.coma year ago in the NEM market in Dubrovnik, he was months of his new job as general manager of the BBC studios via CEE. He has since added Türkiye and East Middle East and North Africa to its specialization and building his team, adding new advertising sales, marketing, comments and Execs. He is now exploring the programming director for all CEE & Menat.
From its Warsaw headquarters, the Witak function is to obtain the British fare for BBC in more homes and join points via BBC Studios Business, which extends channels, digital sales, software sales, and more … and do so through a wide range of regions.
“We are sitting on a golden mine of tens of thousands of hours of content,” he said. “The worst type of content you can imagine is the content that is left on the shelf. This does not work for anyone, so we are trying to install properly, strategy and window.”
BBC Player-which differs from iPlayer in the UK and the drama-decreased brokers-is an increasing part of the work. Witak team signed new service distribution deals on request with CDA Premium in Poland, Cosmote in Greece, Telekom Telekom's Magio TV and T-Mobile's Magenta TV in the Czech Republic last year.
The nature of TV BIZ in CEE is, as it shows modern deals, about working with many different partners. “We have already made this part of the world entrepreneurship, because you do not deal with one or two of the big customer,” I explained. “You do not have areas with huge capacity, wise value. [multiple] Third party partners. ”
Bartose and yak
BBC Studios
BBC Player is not directly sold to viewers like Netflix or Prime Video, but it is launched in partnership with current paid TV players, telecommunications companies, and now, in the case of CDA Premium, with a flow.
“We do not sell the consumer directly, because we are not Netflix, Max or Disney,” said Witak, before excavating the CDA Premium deal. “We sell bold British creative content, and for the first time, we decided to launch with a partner representing an online broadcast service, a slightly different model from the previous, as we partnership with traditional traditional satellite operators.”
In the news, BBC News Polska is launched in the Polish language June 24 with the original content of Polish -speaking broadcasters including Kasia Madra and Tomasz Schafernaker. Other BBC news reports will be translated using artificial intelligence. BBC said that the service of Polish speakers “will help face a wave of misleading information in the region.”
It is a sign of the things that will come in the news world. When the Polish service was announced for the first time, the British Broadcasting Corporation spoke about “bold plans to experiment with more non -English content where there is a demand for independent and fair news while reducing the freedom of the press globally and that the misleading information.”
Regarding the business of traditional channels, the BBC Studios CEE and Menat team agreed to many modern deals. BBC Earth and BBC first channels were launched for Czech customers via Vodafone and three of the BBC channels that were launched with the same communications in Romania. Elsewhere, the large channel distribution deal with the Polsat Service Pay-TV box was re-negotiated.
Looking at the big picture, Witak concludes that his job provides a line through a set of BBC Studios activities. “It comes to connecting points and talking to the market as one team, one brand, one solution. This does not mean that I or my team speaks [to partners] About everything at the same time, we have different sections: production and licensing brands, consumer products, events and many others. But the most important thing is to make sure we are the face of the work. “
He added: “There is one thing that is to continue to build access to any service, that is, a product we publish in a specific area. The second thing is how we install these products and services in all these areas across regions. Another element is building digital products.”
