An internal note showed on Thursday that Business Insider spends about 21 % of its workforce, as the financial news port is wrestling with the shrinking movement and the increasing use of obstetric intelligence tools such as ChatGPT.
The New York -based company joins many digital media companies in restructuring operations, as consumers are increasingly dependent on artificial intelligence for news, which deals with web traffic.
In the memo, CEO Barbara Ping told employees that the company is now generating twice the number of revenues for each visit on the website, as happened two years ago, but 70 % of its work still has a degree of traffic sensitivity.
“We must be a regulator to bear the maximum traffic drops outside our control, so we transfer our total company to the size we can absorb this volatility,” Ping said in the note that Reuters said.
Bing said that the New York -based company is to accelerate the adoption of artificial intelligence, with the majority of employees who already use Chatgpt for institutions and many products that artificial intelligence driven to enhance the processes and the reader's experience.
Beng said that the web site reorganizes his content strategy to focus on areas that attract the reader's high participation, and graduated from most of the trade work.
Beng said he also launches a new events called Bi Live, adding that it has already seen some demand and will continue to build the team.
Earlier this year, the Washington Post and the Associated Press recorded 4 % and 8 % of the workforce, respectively, in an attempt to reduce costs and update operations.
