Byron Allen's Entertainment Studios and the Weather Group have reached a settlement with McDonald's in a lawsuit for the alleged lack of fast food giant to support black media companies.
McDonald's defeated the complaint in 2024 in the California Central Provincial Court of Country, but Allen resumed. The parties announced the settlement on Friday, although financial details were not disclosed.
Under the settlement, McDonald's will continue to buy ESN ads, which control a set of broadcasting and broadcasting properties, “in a way that is in line with its advertising strategy and commercial goals,” according to a press release. ESN will reject a lawsuit against McDonald's
The fast food company does not recognize any violations, and the press statement confirmed that the advertisements sold will be priced at the market value.
“We are pleased that Mr. Allen has become appreciated by McDonald's fixed commitment to inserts, and agreed to re -focus his energies on a beneficial trade order for both parties that are compatible with McDonald's other ties,” McDonald's said in a statement. “The unique stool model of three legs for our company depends on mutual respect, and we look forward to ESN's contributions to improving our system.”
The supposed capital injection comes in Allen companies because it faces the same pressures that hit all media companies due to cutting wires and declining in advertising. He recently recruited Melis & Co. To explore the sale of its local TV stations.
“We are pleased to find a decision that maintains our business relationship,” said ESN and Weather Co. “During this litigation, many of our prior concepts were clarified, and we admit that McDonald's commitment to investing in black -owned media real estate and increased access to opportunities. Our differences behind us, and we look forward to working together.”
