The CEO of the major pizza series has taken a bold step for customer retreats – by permanently reducing all pizza prices to only $ 12.
The decision was announced by Mike Burns, president and pizza, who contains outlets throughout Washington, DC, Marilland, Virginia, New Jersey and Pennsylvania.
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This results in increasing complaints that the list was confusing and that the prices were very high.
Burns said: “We felt that we were a nickname and up.”
“Restaurants industry was by Nickel and Supreme Customers for years – including us. We stop it.”
The series, known as its long rectangular pizza and exciting brands, canceled the complex pricing structure.
Before the change, customers can pay up to $ 13.99 for a brown pie, with the cost of additional additions of $ 1.50 each.
Now, it is flat 12 dollars – regardless of the number of layers.
“In the past, one of our phases that are inserted at $ 12.99 is more expensive by adding an additional layer at $ 1.50 each.
So in fact, American honey was $ 12.99, says Al -Fitr, $ 14.49.
Simplified pricing aims to reduce confusion in Till Till and improve the total customer experience.
The message is clear: What you see is what you pay.
It is not just a pizza becoming cheaper. The contract and the cookies and drinks are reduced in the price.
The contract is now $ 6, instead of between $ 5.99 and $ 6.49.
Burns added: “Our knots were also everywhere and I could not tell you a good reason – so far they are $ 6,” Burns added.
Cookie files decreased to $ 1 – a huge reduction from previous $ 3.49.
“The sale was a loose term, because no one buys a corner file for $ 3.49,” the CEO admitted.
Canned drinks now start from only two dollars, with the exception of Coca-Cola, which is still at $ 3.49.
The new editing and narration meal, half -cheese pizza and a drink for $ 7, and targeted at lunch time, were presented with meals looking for a quick bite at reasonable prices.

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This step is part of a wider effort to attract more people to stores after a period of low traffic and high inflation that struck a lot of restaurant industry.
Founded in 2012, Pizza is now aimed at 300 sites by 2030.
In March, the company announced that it will start the privilege, with an expansion focusing on DMV (Colombia Province, Maryland, Virginia) and the broader mid -Atlantic areas.
Burns said that the company is following a societal approach to the concession.
He told QSR: “Amsand means unity and collecting societies together, and we feel that in order to do so, the owner of these restaurants must live in those societies.”
“If we are developing in El Paso, Texas, Talhasse, Florida, Carlotte, North Carolina, the person should live in this market because they know people, they know the area.”
According to Burns, discussions with future franchise partners played a major role in shaping the new pricing strategy.
Fast food deals
Here are some of the current valuable meals provided by the famous fast food joints.
Here are some of the current valuable meals provided by the famous fast food joints.
Taco Bell box desire to want a desire for Taco Bell:
- Chalupa SuPreme
- Burito fat
- Taco Double
- Nacho cheese chips
- Medium
McDonald's meal of $ 5:
- McDouble or Mcchicken Sandwich
- Four pieces of chicken mcnuggets
- Fried potatoes
- Small gas drink
Wendy's 5 Bigze Bag:
- Young bacones of burger or wavy chicken sandwich
- Four pieces of chicken
- Young potatoes
- Small gas drink
Burger King 5 dollars your way:
- Whopper Junior, Junior Chicken, or Cheeshes Burning Pig
- Fried potatoes
- Four pieces of chicken
- Ghazi drink
“We had dozens of days of discovery with potential concessions, and through every common question,” Can we reduce prices? ”
Or “your pricing structure is very high.” So we listened. “
Although there were no immediate plans to start the West Coast, attention from investors was stronger than expected.
“It only shows that there is a passion for the brand.
“We feel that we are different from the fast regular pizza, but we hope that people there can be the possibility of developing their personal wealth.”
The decision comes at a time when restaurant chains throughout America were criticized to raise prices amid high costs. Playing inflation, supply chain issues, and definitions imposed during the era of former President Trump as a role.
Pizza Hut, one of the largest pizza competitors, has suffered from frequent financial strikes.
In 2024, one of the main concession owner put 127 stores for sale. The store's store sales decreased by 2 percent in the first quarter of 2025.
Other fast restaurants have also raised prices in recent years. Industry experts have revealed that Waffle House, for example, has increased the list rates by 96 percent over the past five years.
Burns is sure that the gambling will pay its fruits. He said: “We hope that we are transparent, consistent, and gossip, we can win the confidence of our guests. This is what is going on around all this.”

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