Oscar winner PRODFOT will need more space in the cup case.
The director from Europe returns with many Cannes Lyons Festival for his documentary film The final version of Ilon SpechtA movie about the woman who created the famous L'oréal Paris logo, “Because I deserve it.”
These four words, which were formulated in the early seventies of the twentieth century by Specht as a young advertising writer of the Macan-Ericson (now Macan), “The generations that are enabled women worldwide,” as Macan notes, “and helped in building L'Oreal Paris in the largest beauty brand in the world.”
It includes the Five Honk of Film Short Film at the Lyons International Festival Festival for 2025 The Grand Prix For Film; Gold for entertainment, silver for entertainment, public relations, and bronze film – The last prize is aware of the work of the editors Monica Salazar and Tim Johnson. Proudfoot filmed the movie with Specht in the last months of her life. She died of cancer in May 2024 at the age of 81.
Travese32/Breakwater Studios
“Many talented hands formed this movie, but this exceptional recognition belongs to one person: Ilon Specht,” said PRIDFOT. “The ads have turned forever with their words, but it has never won a lion – so far. I hope that the pride of the lions and the big race will find it.
To this day, it is still “because I deserve all this trouble” as the essence of the L'oréal Paris brand, translating into more than 50 markets for markets all over the world. L'oréal calls these words “a crowd cry for self -assertion, identity and agency.”
“Ilon Specht was more than just an author, it was a vision,” I noticed Delphine Viguier-Hovasse, head of the international brand L'Oréal Paris. “The criteria of its time defied a bold statement that turned into a global movement. I am grateful to our partners in what they helped bring their last words to the world in a way that honors her heritage.”
Director Ben Proudfoot speaks after the “final version of Ilon Specht” in Tribeca X on June 10, 2024 in New York City.
Slaven Vlasic/Getty Images for Traverse32
The final version of Ilon Specht It was shown for the first time a year ago at the Tribeca X Festival in New York, where it will get the best documentary at the HollyShorts Film Festival in Hollywood, the Hotspings Festival in Arkansas, and the Chelsea Film Festival in New York, in addition to the best short documentary film and the best films of Atlas in the Lunenberg Movie Festival Festival. It is currently flowing on TED, AMC+and Prime Video.
“Elon's story is the essence of the truth that is well told, and it is an honest and brave expression that challenged the current advertisement situation, and has prepared how women see themselves, and changed how brands speak to women,” Charlotte Frandrice, CEO of Macan Paris. “We are celebrating Elon's heritage, but we also help people understand what” because I deserve all this effort “really for women all over the world.”
“The strongest facts, those that go beyond time and become universal, are also the most personal, those who come from courage. For Ilon Specht,” added, “because it was worthy of it much more than that, its way to express the ethics that it is heading at the time was. I touched a lot of hearts and is still relevant today. “
Cybill Shepherd in the L'oréal Paris Advertisement
L'Oreal Paris
An extraordinary group of stars appeared in the ads of L'oréal Paris, expressing those famous words written by Speht, including the winners of the Oscar Jin Fonda, Helen Mirin, Kate Winslet, Viola Defis, as well as Eva Longoria, Andy McDawell, Join Stephanie, Beyonce, Sibel Apartment.
The final version of Ilon Specht It represents the first cooperation between the difference in Traverse32, the Global Production Company for IPG Mediabrands, Development Studio, and Breakwateer's Proudfoot. In addition to directing, Proudfoot produced the film alongside the Kirstin Falk from Breakwater Studios, Rachel Greenwald, and Brendan Gaul from Travese32 and Brett Henenberg. Daril Lee, CEO of Global McCann Worldgroup, Charlotte Franceries, President, McCane Paris, Evp's global business leader, L'oréal Paris, Julien Calot, Senior Creative official, McCann Paris as executive producers.
Proudfoot won the first Academy Award for the 2021 short documentary Basketball queen. He won the second Oscar for spending 2023 stories Another repair storeParticipate in the guidance with Chris Powers. Proudfoot and Bowers for Oscar for the short 2020 garment have been nominated Concerto conversation.
