Sony Pictures and Buddha Jones’ trailer for Danny Boyle and Alex Garland’s upcoming zombie-thriller franchise reboot 28 Days Later won the marquee Best in Show prize at the 25th Golden Trailer Awards, which were handed out Thursday at the Orpheum Theatre in Los Angeles.
The 28 Years Later trailer, titled “Days,” premiered in December 2024 and became the third most-watched horror trailer of all time with 60.2 million views in its first 24 hours. It won a total of three Golden Trailers tonight, including the Most Original Trailer and Best Voice Over, the latter the group’s Don LaFontaine Award.
Apple TV+’s Severance led all TV series and movies with five wins on the night the awards ceremony, which honor marketing executives and companies that create movie trailers, commercials, posters and innovative, experiential concepts around the world. Its wins
On the film side, Universal’s Oscar-nominated Wicked, this year’s nominations leader with 15, and Warner Bros’ recent vampire horror pic Sinners led with four wins apiece. Disney, which had 109 nominations coming in, led the way among studios with 26 wins across its divisions that included Marvel, Pixar, Searchlight, Disney+, Hulu, National Geographic and ABC.
Wicked‘s wins were for Best Fantasy/Adventure Trailer and Best Adventure TV Spot (both with Trailer Park Group) as well as Most Innovative Advertising for a Feature Film (with Inside Job) and Best Viral Campaign for a Feature Film (with REBEL). Sinners won for Best Horror, Best Sound Editing (both with AV Squad), Best Thriller TV Spot (with Warner Bros., Create Advertising Group) and Most Original Posters for its Fortnight poster collaboration with AV Print.
On the company side, AV Squad won Agency of the Year, repeating the feat after taking last year’s inaugural award in the category. It led all agencies in wins tonight with nine.
A total of 114 categories were up for grabs tonight across nine categories including its newest category covering TV spots for TV/streaming series. A total of 19 categories were revealed onstage tonight.
See the full list of winners below.
Show Categories
Best of Show
28 Years Later, “Days”
Sony, Buddha Jones
Agency of the Year
AV Squad
Best Action
Ballerina, “Trigger”
Lionsgate, AV Squad
Best Animation/Family
How To Train Your Dragon, “Beasts”
Universal, Buddha Jones
Best Comedy
Friendship, “Gorgeous”
A24, GrandSon
Best Documentary (Feature Film) Bio Pic of an Individual
Jim Henson: Idea Man, “Trailer”
Disney+, Buddha Jones
Best Documentary (Feature Film) Subject
Blink
National Geographic, Motive Creative
Best Drama
The Brutalist, “Build”
A24, Mark Woollen & Associates
Best Fantasy/Adventure
Wicked, “Wickedness”
Universal Pictures, Trailer Park Group
Best Horror
Sinners, “Magic”
Warner Bros. Pictures, AV Squad
Best Independent Trailer
Anora, “Love Story”
Neon, GrandSon
Best Music
Mickey 17, “Life”
Warner Bros. Pictures, JAX
Best Thriller
Black Bag, “Loyalty”
Focus Features, Wild Card Creative Group
Best Video Game Trailer
Call of Duty: Black Ops 6, “Zombies Reveal Trailer”
Activision, Aspect
Most Original Trailer
28 Years Later, “Days”
Sony, Buddha Jones
Best Summer 2025 Blockbuster Trailer
Mission: Impossible – The Final Reckoning, “Certainty”
Paramount Pictures, AV Squad
Best Teaser
M3gan 2.0, “The Icon”
Universal Pictures, Inside Job
Best Comedy (Trailer/Teaser) – TV/Streaming Series
The Studio, “Movies”
Apple TV+, Wild Card Creative Group
Best Drama (Trailer/Teaser) – TV/Streaming Series
Severance Season 2, RTO Teaser
Apple TV+, TRANSIT
Non-Show Categories
Best Independent Trailer Ultra Low (for film budget shot under 3.1 million)
Sew Torn, “The Playmaker”
Munich, Good Hands
Golden Fleece
Megalopolis, “Now”
American Zoetrope, Mark Woollen & Associates
Best Voice Over (The Don LaFontaine Award)
28 Years Later, “Days”
Sony, Buddha Jones
Best Sound Editing
Sinners, “Seen”
Warner Bros. Pictures, AV Squad
Best Original Score
One Battle After Another, “Rise & Shine”
Warner Bros., Major Major
Best Motion/Title Graphics
The Alto Knights, “War”
Warner Bros. Discovery, BOND
Best Faith Based Trailer
Rule Breaker
Angel Studio, Trailer Park Group
Best Romance
A Nice Indian Boy
Blue Harbor Entertainment, Major Major/Stampede Studios
Trashiest Trailer
How to Kill Monsters, “Believe”
Dark Sky Films, Hungry Monster Entertainment
International Trailers
Best Foreign Action
Twilight of the Warriors, “Walled In”
Well Go USA Entertainment, Sequence Creative
Best Foreign Animation/Family
Flow, “Journey”
Curzon, Silk Factory
Best Foreign Comedy
The Fisherman
Luu Vision Media, The Film Agency
Best Foreign Documentary
Any Other Way: The Jackie Shane Story
Banger Films + NFB, StageNameCreative
Best Foreign Drama
Nuremberg
TNT4 Channel, TNT4 Channel
Best Foreign Horror
The Radleys, “Bloodline”
Sky UK, Trailer Park Group
Best Foreign Independent Trailer
Broken Bird
Catalyst Studio, Good Hands
Best Foreign Music
Emilia Pérez, “Bingo”
Netflix, Big Picture Entertainment
Best Foreign Thriller
Ad Vitam, “Last Chance”
Netflix, Ignition Creative London
Most Original Foreign Trailer
Kneecap, Redband
Curzon, Silk Factory
Best Foreign Teaser
Deti Peremen
NMG Studio – START Studio, Trailermakers
TV Spots for Feature Films
Best Action TV Spot
Mission: Impossible – The Final Reckoning, “Crackle”
Paramount Pictures, AV Squad
Best Animation/Family TV Spot
The Wild Robot, “Academy Love”
Universal Pictures, Inside Job
Best Comedy TV Spot
Deadpool & Wolverine, “Ready”
The Walt Disney Studios, AV Squad
Best Documentary TV Spot
Endurance
National Geographic, Mark Woollen & Associates
Best Drama TV Spot
A Complete Unknown, “Icon”
Searchlight Pictures, Wild Card Creative Group
Fantasy Adventure TV Spot
Wicked, “Get Ready”
Universal Pictures, Trailer Park Group
Best Foreign TV Spot
Masterfully Crafted Movies
TNT4 Channel, TNT4 Channel
Best Graphics in a TV Spot
Deadpool and Wolverine, “Come Again”
The Walt Disney Studios, Tiny Hero
Best Horror TV Spot
The Monkey, “Shit”
Neon, Requiem
Best Independent TV Spot
Anora, “Fun Review Safe”
Universal Pictures, Inside Job
Best Music TV Spot
Blink
National Geographic, Motive Creative
Best Romance TV Spot
Anora, “One Question”
Neon, AV Squad
Best Sound Editing in a TV Spot
Hit Man, “Breath”
Netflix, Trailer Park Group
Best Thriller TV Spot
Sinners, “Ready”
Warner Bros., Create Advertising Group
Most Original TV Spot
Masterfully Crafted Movies
TNT4 Channel, TNT4 Channel
Trailers for TV/Streaming Series
Best Action (Trailer/Teaser) – TV/Streaming Series
Senna, “Forever”
Netflix, GrandSon
Best Animation/Family (Trailer/Teaser) – TV/Streaming Series
LEGO Star Wars: Rebuild The Galaxy, Epic Story
Disney+, Silk Factory
Best Documentary (Trailer/Teaser) – TV/Streaming Series
Surviving Black Hawk Down, “Courage”
Netflix, Wild Card Creative Group
Best Fantasy Adventure (Trailer/Teaser) – TV/Streaming Series
House of the Dragon Season 2, Official Trailer
HBO Max, Intermission Film
Best Foreign (Trailer/Teaser) – TV/Streaming Series
The Sticky, “Heist”
Amazon MGM Studios, Screenland Creative
Best Graphics in a (Trailer/Teaser) – TV/Streaming Series
The Lord of the Rings: The Rings of Power S2
Prime, BOND
Best Horror/Thriller (Trailer/Teaser) – TV/Streaming Series
Severance S2, “Welcome Back”
Apple TV+, Wild Card Creative Group
Best Music (Trailer/Teaser) – TV/Streaming Series
Severance Season 2 RTO Teaser
Apple TV+, TRANSIT
Best Original Score (Trailer/Teaser) – TV/Streaming Series
The Madness, “Escape”
Netflix, MOCEAN
Best Sound Editing in a (Trailer/Teaser) – TV/Streaming Series
Senna, “Forever”
Netflix, GrandSon
Best Voice Over in a (Trailer/Teaser) – TV/Streaming Series
A Real Bug’s Life
National Geographic, Ultrabland
Most Original (Trailer/Teaser) – TV/Streaming Series
Severance Season 2 RTO Teaser
Apple TV+, TRANSIT
Best OTO (One Time Only) Special
Presenting the 2025 Best Picture Nominees
The Academy of Motion Pictures and Sciences, REBEL
Best Promo for a TV Network
ATV+, “Alive Cutdown”
Apple TV+, Create Advertising Group
TV Spots for TV/Streaming Series (New Category)
Best Action TV Spot – TV/Streaming Series
Arcane S2, “Reckoning”
Netflix, Tiny Hero
Best Animation/Family TV Spot – TV/Streaming Series
The Fairly Odd Parents, “A Whole New World”
Netflix, Netflix Creative Studio
Best Comedy TV Spot – TV/Streaming Series
The Studio, “Thank You”
Apple TV+, Wild Card Creative Group
Best Documentary TV Spot – TV/Streaming Series
David Blaine: Do Not Attempt
National Geographic, Ultrabland
Best Drama TV Spot – TV/Streaming Series
Shōgun, “Outstanding”
Disney+, Ignition Creative London
Best Horror/Thriller TV Spot – TV/Streaming Series
Squid Game S2, “Phenomenon”
Netflix, Trailer Park Group
Best Music TV Spot – TV/Streaming Series
Arcane S2, “Reckoning”
Netflix, Tiny Hero
Most Original TV Spot – TV/Streaming Series
Fallout, “Wasteland Review”
Amazon MGM Studios, Aspect
Digital
Best Digital | Action
Daredevil: Born Again, “Seeing Red:
Disney+, Create Advertising Group
Best Digital | Animation/Family
Inside Out 2, “Get Ready”
The Walt Disney Studios, Tiny Hero
Best Digital | Comedy
Deadpool & Wolverine, “Dawn of Popcorn”
Walt Disney Studios, MOCEAN
Best Digital | Drama
Out Of My Mind Disney+ “Beautiful” Trailer
Disney Branded Television
Best Digital | Fantasy Adventure
Kingdom of the Planet of the Apes :30 “Apes Home”
Disney, REBEL
Best Digital | Horror/Thriller
Severance Season 2: Digital Campaign
Apple TV+, Leroy & Rose
Innovative Advertising for Feature Film
Most Innovative Advertising for a Feature Film
Wicked, “Poetry in Emotion”
Universal Pictures, Inside Job
Best Action/Thriller TrailerByte (Feature Film)
Twisters, Tornado Alarm
Warner Bros. Discovery, Tiny Hero
Best Animation TrailerByte (Feature Film)
Your Friendly Neighborhood Spider-Man, Protect
Disney+, Create Advertising Group
Best Comedy/Drama TrailerByte (Feature Film)
A Minecraft Movie, “You Died”
Warner Bros. Pictures, AV Squad
Best Horror/Thriller TrailerByte (Feature Film)
The Monkey, “Terrify”
Black Bear, Ignition Creative London
Best Viral Campaign for a Feature Film
Wicked Campaign
Universal, REBEL
Best BTS/EPK for a Feature Film (Under 2minutes)
Fly Me to the Moon, “Lance Vespertine Explains It All”
Apple+, Rubber Sole Creative
Best BTS/EPK for a Feature Film (Over 2minutes)
F1, “BTS”
Warner Bros., Wild Card Creative Group
Innovative Advertising for TV/Streaming Series
Most Innovative Advertising for a TV/Streaming Series
Black Mirror, “Nubbin Entertainment – 30 Spot”
Netflix, ZEALOT
Best Action/Thriller TrailerByte (TV/Streaming Series)
Fallout, “Doom Scrolling”
Prime Video, Ignition Creative London
Best Comedy/Drama TrailerByte (TV/Streaming Series)
The Greatest Hits, Spotify Playlist
Searchlight Pictures, Tiny Hero
Best Viral Campaign (TV/Streaming Series)
Only Murders in the Building Season 4 Social Teaser Campaign
Hulu Originals
Best BTS/EPK for a TV/Streaming Series (Under 2minutes)
Slow Horses, “Who Meets Their Demise in Season 4?”
Apple TV+, Intermission Film
Best BTS/EPK for a TV/Streaming Series (Over 2minutes)
The Penguin, “Becoming The Penguin”
HBO, Marketing AV
Posters
Best Action Poster
The Crow, Murder of Crows Poster
Lionsgate, AV Print
Best Animation/Family Poster
Moana 2, D23 Specialty Poster
Walt Disney Studios Creative Advertising, Leroy & Rose
Best Billboard (for Feature Film or TV/Streaming Series)
Abbott Elementary, Season 4 Diorama Billboard
ABC
Best Comedy Poster
A Real Pain
Searchlight, Intermission Film
Best Documentary Poster
Jim Henson: Idea Man, Key Art
Disney Branded Television
Best Drama Poster
Back to Black, Watercolor Poster
Focus Features, AV Print
Best Foreign Poster
The Poet
Central Partnership/Kinoslovo, Good Thursday
Best Horror Poster
Azrael, Payoff Poster
IFC Films, MOCEAN
Best Independent Poster
Killer of Men, “In His Head”
Quiver Distribution, Champ & Pepper
Best International Poster
The Monkey
Black Bear, Ignition Creative London
Best Teaser Poster
Death of a Unicorn, Teaser Poster
A24, AV Print
Best Thriller Poster
Blink Twice, One Sheet
MGM Amazon, 27×40
Best Wildposts (Teaser Campaign)
The First Omen, Woman, Baby, Satan
Disney Home Entertainment, The Refinery
Most Original Poster
Sinners, Fortnite Poster
Warner Bros., AV Print
Best Motion Poster
Inside Out 2
The Walt Disney Studios, Tiny Hero
Best Comedy Poster (for a TV/streaming series)
The Studio
Apple TV+, GrandSon
Best Documentary/Reality Poster (for a TV/streaming series)
Drive to Survive
Netflix, Intermission Film
Best Drama/Action Poster (for a TV/streaming series)
The Last of Us, S2 teaser
Max Originals Marketing, BLT Communications
Best Horror/Thriller Poster (for a TV/streaming series)
Squid Game Season 2, Stair Maze Vertical
Netflix, The Refinery
Best Wildposts (for a TV/streaming series)
Only Murders in the Building S4, Character Banners
Hulu, The Refinery
