Banjay Germany flies high off the background of a few large commissions – Summit For the main video and Villa of temptations For Sat.1 and Joyn- But the two participants in MDS Arno SchnePPNHEIM and Katrin Stefanović are noticing that it is difficult for producers.
One of the issues is to influence the assignment resulting from having to move in the volatile advertising market and disrupt the broader industry.
“It is a very difficult work in Germany,” Shanheim said to the deadline. “We get two letters of the channels. The first is:“ We are not asking. ”The second is:“ If we continue or restart [commissioning] You have to produce in lower sizes. ”
With that background, which was also chewed in Seriencamp last week, he said that there is only one answer: “We have to find new ways to do things, and this is the challenge that we face.”
“We are talking about it with the German Banijay collection and with the Banijay International group almost every day. How can we use artificial intelligence? How can we find more synergy? Is there a spot where we can record reality offers for three, four or five countries? This is what we should get to know now.”
Summit Fits the model. This coordination is witnessing that the contestants are racing a mountain with back devices full of criticism and the German version filmed in New Zealand along with many other international publications. It was contained immediately after the UK takes coordination, which will be broadcast later this year on ITV.
Being part of the huge banjay production and distribution group, it runs out of the opportunity to reshape international offers for the local market. Summit It comes from the International Library as you do The island of seduction And display it VIP island seductionProduced by Stefanovich and Shanabinheim for the RTL brand.
It also makes comedy offers as well as documents such as recently advertiser Rudi Fuller – Documentary Film About a football star called.
Arno Shennheim and Catherine Stefanovich
German
It is business and export of import. The three non -encrypted offers will make Prodco this year from the Banijay Library, along with the projects that have originated locally and that the team can be shopping at the international level.
Villa of temptations It is one of five developed offers that will be achieved by Prodco this year. After the launch of this month on the Sat.1 and the bound broadcasting service, it sees celebrity coordination heading to what they think is heaven. However, the truth is if they want any luxuries, they must pay for a prize capacity of 2550 euros, which reduces the group of the group.
“Everything has its price,” Stefanovich explained. “We produced it in Thailand in a big villa, and there are celebrities thinking about a big luxury vacation. But then, after 10 minutes, the host comes and says:“ No, you have nothing, the villa is empty, nothing in it anymore. You can now get luxury if you want, but you must pay for everything. “
Hope is that the offer can travel. The non -refinery German offers do not have a well -selling history, globally, but Shanabinheim hopes that the deputy will help in making large international formats to change this.
“People began to believe that we could do this, they are buying our paper formats, but since we are very difficult. I have been doing it now 30 years ago, and it's always like this, it's always difficult to sell a German shape.”
Cooperation across the country becomes more important when market conditions are difficult. Work with banjay stablemate Summit She showed that she could succeed.
“It is more cost -effective for our customers, and for us. They get cheaper offer, still very high quality, and we get a good margin. It's a victory for everyone.”
