At YouTube BrandCast on Wednesday night, Lady Gaga achieved the conclusion of a set of three -day prior offers in New York, and became rare of things: applause and shouting of enthusiasm from a crowd of advertisers.
The 20 -minute -minute Pop Star group closed a high note and usually received the opposite of homogeneous reactions, but the event was already a fundamental event before it exceeded the theater. The twentieth anniversary of YouTube was earlier this year as a framework for presentation, with the emergence and observations of the teacher.
“In just two decades, YouTube reshaped how we see entertainment,” said CEO Neil Mohan. Live events, from concerts to sport to many other types, have become a signature on YouTube. “We want to bring more these moments to the masses everywhere,” Mohan said.
One of these direct events in September will be the American Football Association game in Brazil, which was fully broadcast on YouTube for the first time. The US Football Association Commissioner Roger Godel took the stage at the Lincoln Center show and joined the chief business official, Marie Eileen Ko, to celebrate the follow -up in the relationship between the league and the video giant.
COE has also announced a new initiative to give ads buyers an opportunity to enter the main cultural moments. Trademarks can cooperate with YouTube and features such as the PGA Championship for this month (or dozens of others around the calendar) to create customized ads.
It is appropriate for night themes, Mrbeast (also known as Jimmy Donaldson) appeared. With 394 million followers, he was long ago the usual holder of the creators' community. “People ask me if you are going Hollywood. Why?” He said. “The future of entertainment is not in Hollywood. It is happening here, now, on YouTube.”
The famous YouTube Broski (also known as Brittany Tomlinson) conducted an interview with another Og creator, SEAN EVANS, which hosts the interview series Hot. Evans recently participated in a $ 82.5 million deal to buy the property from Buzzfeed, giving him a royal share in the chat program.
He said: “Ownership and fairness and have a stake in the game that are similar to a natural condition for a creative person.” “We have passed the days when a production company or a studio is larger than the person who creates the content.”
When asked about the permanent call for his 10 -year -old, Evans said: “He penetrates the front of the celebrities.
