- Bella Hadid replaces Julia Roberts as Chopard’s global ambassador, marking a strategic shift for the brand.
- Hadid’s appointment aims to attract a younger demographic while maintaining Chopard’s luxury image.
- The upcoming campaign will showcase Chopard’s renowned collections, further enhancing brand visibility.
In a significant shift within the luxury jewelry sector, Bella Hadid has been appointed as the new global ambassador for Chopard, succeeding the iconic Julia Roberts. This transition marks not only a change in representation but also a strategic move for Chopard as it seeks to resonate with younger audiences while maintaining its prestigious legacy in the world of haute joaillerie.
Quick Facts
|
Name |
Bella Hadid |
Julia Roberts |
|
Birth Date |
October 9, 1996 |
October 28, 1967 |
|
Nationality |
American |
American |
|
Notable Work |
Supermodel, Entrepreneur |
Actress, Producer |
|
Brand Role |
Global Ambassador for Chopard |
Former Global Ambassador for Chopard |
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Bella Hadid: A New Era for Chopard
Bella Hadid, renowned for her striking looks and influential presence in the fashion industry, steps into this role with a wealth of experience. Having previously showcased Chopard’s exquisite pieces at high-profile events like the Cannes Film Festival, she has long been an admirer of the brand. “I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years,” Hadid stated, reflecting her genuine connection to the brand. This authenticity is expected to enhance Chopard’s image and appeal, particularly among a younger demographic that values relatability and modernity in brand ambassadors.
Chopard’s Legacy and Brand Evolution
Founded in 1860, Chopard has established itself as a leading name in luxury jewelry, known for its commitment to quality and ethical practices. The brand’s history is rich, having been family-owned for decades, with Caroline and Karl-Friedrich Scheufele at the helm. Julia Roberts, who served as Chopard’s ambassador since 2021, brought a Hollywood glamour that resonated with traditional luxury consumers. However, as the market evolves, so too must the faces that represent it.
The Strategic Shift in Brand Ambassadorship
Chopard’s decision to appoint Hadid signals a broader strategy to diversify its ambassador lineup, moving away from solely relying on established Hollywood stars. This approach mirrors trends seen in other luxury brands, which are increasingly seeking to engage younger consumers through relatable figures. Hadid’s significant social media following, particularly among Gen Z and millennials, positions her as an ideal representative for Chopard’s future endeavors, aiming to attract a more diverse and global audience.
The Upcoming Campaign and Collections
The new campaign, set to launch on September 1, will feature Hadid prominently, showcasing Chopard’s Haute Joaillerie collections, including the iconic Happy Hearts and Happy Diamonds lines. Photographed by Alasdair McLellan, the campaign aims to capture the essence of Chopard’s craftsmanship while highlighting Hadid’s unique style and personality. This visual storytelling is crucial in the luxury market, where aesthetics often drive consumer engagement and brand loyalty.
FAQs
Q. What does being a global ambassador for Chopard entail?
A. A global ambassador represents the brand at events, in advertising campaigns, and through social media, helping to promote its image and products.
Q. What collections will Bella Hadid be promoting?
A. Hadid will highlight Chopard’s Haute Joaillerie collections, including Happy Hearts and Happy Diamonds.
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Last Updated on September 3, 2024 by 247 News Around The World
