BATH & Body Works will be launching a new collection soon, and customers can take a sneak peek at it.
This comes as part of a collaboration with a candy brand that is introducing its seasonal offerings in time for a special holiday.
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The beauty retailer is working with Spangler Candy, which makes the popular Sweethearts Valentine's Day candy, to create several new products, it said in an Instagram post earlier this month.
Customers will be able to get every item available as part of the promotion starting January 13, 2025.
“Self-care gets a candy-coated upgrade,” Bath & Body Works wrote.
“The Bath & Body Works x Sweethearts Collection will drop on 1/13 and it's worth all the hype!”
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Bath & Body Works added that the only way for customers to get an advance look at what's included is through its mobile app.
Customers were happy to announce the collaboration with Sweethearts.
“Oh Bath & Body Works could be my Valentine,” one person commented on the retailer's post.
“I'm excited,” another added with a heart-and-eyes emoji.
“I can't wait for this!!” shouted a third.
Beautiful display
Many Americans are already familiar with Sweethearts, because it's been around for years.
The heart-shaped candy includes loving messages printed on it and has mystery flavors of cherry, banana, wintergreen, and orange, per Delish.
While there's certainly no taste to the collaboration between Bath & Body Works and Sweethearts, as no customer should lick or eat the hand soap, candles, socks and more, there are some new scents.
One in particular is called “4Ever Sweet” in honor of the variety, which contains notes of sweet berries, powdered sugar and candied grapes, according to a press release.
Bath & Body Works described the scent as “just like the nostalgic Sweethearts candy you remember.”
Bath & Body Works x Lovers Collaboration
The Bath & Body Works x Sweethearts Collection has not yet been officially launched, as it will be released on January 13, 2025. Here's what will be available:
- 4Ever Sweet Fine Fragrance Mist – $17.95
- Mini Fine Mist Perfume – $8.95
- 4Ever Sweet Ultimate Hydration Body Cream – $17.95
- 4Ever Sweet Body Wash – $15.95
- 4Ever Sweet Body Wash – $15.95
- 4Ever Sweet Lip Oil – $9.95
- 4Ever Sweet Bath Fizz – $10.95
- 4Ever Sweet Hand Cream – $8.95
- 4Ever Sweet 3-Wick Candle – $26.95
- Sweethearts 3 Wick Candle Holder – $34.95
- 4Ever Sweet Single Wick Candle – $18.95
- 4Ever Sweet Wallflower Fragrance Refill – $7.95
- 4Ever Sweet Foaming Hand Soap – $7.95
- 4Ever Sweet PocketBac – $1.95
- Be Mine PocketBac Holder – $4.95
- UR Sweet PocketBac Holder – $4.95
- Be Mine Bath Sponge – $5.95
- You + Me Bath Sponge – $5.95
- UR Cute Shea Socks – $9.95
- Valentines Tray – $24.95
- Sweethearts x Bath & Body Works Cross-Body Bag – $24.95
Credit: Women's World
Work together
The collection includes no less than 20 different products.
Each includes Sweethearts themed packaging with sweet messages and pink, blue, purple, yellow and green colors.
Bath & Body Works typically releases seasonal products and has done some other popular collaborations recently.
It has partnered with Netflix's Stranger Things for a range of themed products that have been popular, though the latest release has caused some disappointment.
Last year's Halloween set was also well-liked but expensive, with some calling for the $70 option.
In April, Bath & Body Works' CEO also promised changes would be made and that it would go “where the customer wants us” moving forward.
