LA CEO’s home burns down after he offered ‘any amount’ for private protection

LA CEO’s home burns down after he offered ‘any amount’ for private protection

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A tony Los Angeles home belonging to a real estate mogul — who came under fire for offering to “pay anything” for private fire protection — was completely destroyed in the Palisades Fire, according to online records.

Los Angeles County's official recovery website lists Keith Wasserman's address as “devastated” — with a photo of the once-beautiful home reduced to a pile of burned-out rubble.

Wasserman, co-founder of real estate investment firm Gelt Venture Partners, sparked outrage over his plea for Company

Keith Wasserman's house, destroyed in the Palisades fire. Facebook/Keith Wasserman
Keith Wasserman's house is worth more than $3 million. Facebook/Keith Wasserman
Wasserman was criticized for a social media post requesting contact with private fire protection. Keith Wasserman/X

“Does anyone have access to private firefighters to protect our home in Pacific Palisades? Need to act fast here. Burn all neighbors houses. Will pay any amount. Thank you,” he posted on the now-deleted X account.

Wasserman called critics “trolls” before deleting his account. Keith Wasserman/X
The devastation caused by the Palisades Fire, which burned more than 23,000 acres and killed at least eight people. AP

Commenters were quick to criticize the viral SOS service, calling it greedy and “tone deaf”.

But Wasserman doubled down, calling his critics “trolls!” Explaining that he has already been evacuated.

L.A. Recovery's website shows that every home on Wasserman's block in the affluent Pacific Palisades neighborhood burned down.

Public records show Wasserman's two-story home was worth about $3 million in 2023, which at the time was well below the average Pacific Palisades home value of $5 million, according to data published by Forbes.

The average home value had fallen to just over $3 million by the time of the fire.

The L.A. County Recovers map also reveals some of the homes that narrowly escaped devastation in the Palisades Fire, which has burned more than 23,000 acres and killed at least eight people since Tuesday.



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