The Chelse Food series, an unofficial American dining series, has witnessed a return to success in recent years thanks to the main initiatives.
Under the leadership of the veteran marketing Kevin Hochman, the strategy of transforming the chain is a continuous effort to support hot pepper in the restaurant industry.
3
3
Chelse is a subsidiary of the world's leading food restaurant companies, along with Italy in Magiano.
Kevin Hoshman, CEO of Brinker International CNBC, said CEOs are taking great steps to improve the popular American restaurant chain.
Hochman has shared that the new advertising strategies helped to seduce Dyners and make the brand more relevant.
He said: “Gradually, every quarter, our results are better and better, and now it is fed with the growth of traffic by 19 %, and with complete frankness, we believe that the sky is the maximum.”
“We don't think this is the end, we think this is just the beginning of the conversion of hot peppers.”
Chile won sales of $ 1.35 billion for the last quarter, an increase of $ 1.06 billion at the same time last year.
The head of hot pepper claimed that the company's growth was sustainable because he was able to keep new clients.
Some people believe that the parent company spends more on hot pepper ads than it already spends, according to Hashman, who praised its executives in marketing.
“They know how to choose offers,” including some live sports.
Return hot pepper
Despite its stimulating position in the restaurant industry now, Chelse has struggled to keep up with more updated chains such as Olive Garden and Texas Roadhouse.
The informal food chain has struggled in the past with the decrease in traffic and the outdated and competition list offers of more modern chains.
Chili ads focus primarily on discounts, reduce profits, transfer money from updating restaurants, upgrading the menu, and maintaining employee satisfaction.
“We were in a strategy just to try to be the lowest price there,” Hachman told CNN in December. “This made it difficult for us to make the necessary investments at work and restaurants.”
Hochman, a marketing specialist who revived KFC and Old SAICE, joined Chile in 2022.
Under his supervision, Chile updated her French fried recipes and chicken, provided cheap prices, and went virus on Tiktok thanks to the guest videos separating Mozarilla sticks.
It was aimed at focusing on the basics, including improving food, simplifying processes, and restoring restaurants.
Brinker International spent more than $ 400 million to simplify the series list, employ more employees, and restore restaurants.
Main hot pepper initiatives
While Chile is still a major player in the informal food industry, he has struggled with drivers in traffic, ancient menu elements and competing with modern chains.
Under the leadership of Brinker International and Kevin Hogman, the series witnessed a return to success as it returns to the basics.
Chelsez has taken many initiatives that encouraged its growth and suitability:
- Simplify the list and its mastery
- Maintain cheap prices
- Simplification operations
- Restaurant renewal
- Employ more employees
Hochman has identified the new BRINKER International plans to redesign chosen hot pepper restaurants, including “200 from 1200 ESTATE RESTAURANT which … you need some love.”
Share that the company has a new business design and will start to re -finger in 2026.
Atmosphere is the key to consumers after the ruling, according to Hashman, where they are looking for “third place to meet”.
Regarding the excessive Chili menu, he previously said that limited labor and a complex list made it difficult to implement constantly.
Chile has been removed on more than 50 elements, which reduces the list to four main areas – burgers, chicken chic, fajitas, and Margarita.
Hatcheman said that the series analyzed the list by the element in an attempt to make the remaining options “more passionate” and effective for kitchen staff to prepare.
The series of successes of Chili from Brinker International increased by more than 200 % in 2024.
“It is somewhat not known for a mature brand with more than 1,000 restaurants to put these types of numbers,” said Brian Fakaro, Raymond James Industry Analyst. “Trends have become stronger and stronger.”
Due to the renewal of Chili's business, other food chains are making an effort to expand their arrival.
For example, the beloved burger joint, which fans say it is “better than McDonald's” to open three other sites in the same state.
In addition, Starbucks CEO said that the feature that was removed four years ago will return – and customers will be able to add “finishing touches” to their requests.
3
