Disney Names Becca Vodnoy SVP Corporate Alliances

Disney Names Becca Vodnoy SVP Corporate Alliances

Business


Exclusive: Near Disney VET VECCA VODNOY, it is launched to Walt Disney's High Command Command team and Marketing President Asad Ayaz in the role of SVP, corporate alliances.

In this position, Vodnoy will lead the team responsible for falsifying and managing strategic partnerships with major global brands in various industries. Its work will include brands, promotional initiatives, experiences, and more, and to cooperate closely with business units throughout the company.

Ayaz says to the deadline. Advertising, to provide our best business players and raise the value of our brands.

“Asad and his team built an amazing reputation for being innovative collaborators in the area of ​​corporate alliances, and I was not excited to join his team. I look forward to cooperating with some of the best partners in the work to enhance strategic cooperation that creates value and expand opportunities, and put in place for long -term success in the scene Sophisticated quickly.

Vodnoy joins Ayaz's Org from Disney Advertising, where she recently worked as SVP and sales, focusing on entertainment, games and travel categories. During her dazzini term, Vodnoy worked with the main brands of consumers, advertising partners and agencies in influential campaigns rooted in Disney IP and stories, which leads to an important value of the company. Previously, Vodnoy collaborated with brand partners including EA, Expedia, Netflix, UNITED Airlines, Clorox, Amazon and Nike.

Reports to Vodnoy are: Cathy Klein – SVP, Corporate alliances and financial services; Mindy Hamilton – SVP, Partnership Marketing; Carlos Castro – Vice President and Corporate Alliances; George Rowen – Director of Business Integration and Imprration.

Ayaz is a major brand of Walt Disney, as he is responsible for the Disney brand management through the world through the full ecosystem of the company from touch points and consumer experience Comprehensive, creative ads, media, digital, research, special occasions, promotions, advertising, and synergy – for Disney, Pixar, Marvel, Lukasfy, and studios of the twentieth century, as well as all aspects of the brand marketing and performance of Disney+.



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