Exclusive: Norwegian adventure coordination Fund Another matter fell in Europe.
The Finnish broadcaster Nelonen Media has mandated a local version of the reality program in the loud competition, where the contestants are dropped in random sites where they must work and complete the task.
Nelonen becomes the fourth European network that licenses its own version, after ITV in the United Kingdom, RTL Nederlands and TV2 in Denmark.
The original TV2 series in Norway was transferred to the second season earlier this year after the first bumper classification.
Seefood TV developed and produced the original version, and was selling itself directly to buyers. The Norwegian Indie product in the deal with Lasse Nikkari, President of Torpats & Branded Entertainment in Nelonen Parent Sanoma Media.
“We have immediately captured this offer,” Nicari said. “He had a feeling of grabbing and attractive-where we are looking for what we are looking for as a broadcaster VOD. With the development of the offer and the first classifications entered, we knew that it was suitable for us. The boxes are the answer to the reality of competition for rotating chairs. We are excited to bring this coordination that the adrenaline feeds to Finland and add Our local development. “
Aleksander Herresthal, the Creator of the Fund and the Creative Director in the Seefood TV, will be on TV shows in London this week to provide coordination to the countless buyers in the city.
“We are happy to see Fund Echo with many broadcasters. “Nelonen is a great addition to the growing list of networks that see the capabilities in this coordination.” This is the fourth official European Commission, but we have already closed deals in more than six countries. We expect to follow more ads immediately after London TV shows. “
The fund believes that the contestants are placed inside closed yellow boxes, or unaware of their next destination or the challenges that await outside the door. Once they are released, they face tasks designed to test their courage and the ability to adapt and intelligence, while moving in unexpected transformations.
