In the wake of Donald Trump's victory in the presidential elections, a “mental change in the country” attracted a number of higher -class advertisers to Fox News, according to an adult in Fox Corp.
Fox Corp. Ft. CFO STEVE TOMSIC is showing its Outlet News during the appearance of Tuesday at the Barclays Communications and Content symposium.
“It is a permanent feeling,” he said. “It seems that there is a mental change in the country that the advertisers and agencies liberated to feel satisfied with the advertisement on Fox News. So, I only saw in the past two months, 100 advertisers of the blue slide join the menu to announce Fox News.”
While its dominance in the cable news has been largely intact, Fox News has declined over the years in its coverage of Trump, and sometimes, in its battles of viewers with CNN and MSNBC. (The Kabboli news field has been significantly tilted in the direction of Fox.)
After broadcasting a number of wrong demands for fraud in the Trump elections, Fox paid $ 787.5 million in 2023 to settle a defamation claim made by Dominional voting systems. In addition to denying the elections, the peak time host, including Tikr Carlson, who has now been shot, has shot comments about Black Lives Matter, immigration and other topics, leading to the exit of advertisers. While many withdrawal were the performance and revenues continued to flow, the competitors such as Mike Lindel and its low stabbings for mypillow have become the basic pieces to support the network's advertising.
“You will have these crazy things as they will include some black shows because they do not want to be at that hour,” Thomsic admitted. Today, he stressed, “Many of our offers are now evaluated in the white list in the Fox news schedule, which is great.”
He said that the increase in the interest of the buyer is the motivation behind the advertisers βneed for the public and access. Thomsic said the arrival of Fox News, “could no longer be rejected,” with a 23 % stake in the peak offer in January.
In the quarter ended on December 31, Fox Corp recorded a 21 % jump in the total advertising revenue to $ 2.4 billion. In the cable network programming section, advertising revenues increased by 32 %.
