Disney confirmed the advertising stock of Oscar Telecast on Sunday.
A 30 -second spot rate of $ 1.7 million and $ 2.3 million, according to a source familiar with the negotiations.
Advertising buyers get additional real estate this year, with the width on the air on the Hulu for the first time. The advertising experience will be the same on both ABC and Hulu.
Both buyers and sellers hope that the last momentum will continue with the electronic broadcast this year, which will be hosted for the first time by Conan Operation. While viewers are out of it Avatar The highest levels of ridicule, which is part of wider fading for live prizes, still served as high -level clouds and is heading in a positive direction. Today's third year in a row, TeleCAST celebrated the growth of viewers and was the most watched version since 2020.
Last year's offer was a major candidate in the foreground Obenheimer In addition to its opposite number at the summer box office, Barbie. This year, candidates have not generated the largest load in the box office, but the field is full of colored personalities and cross -talent like evilAriana Grande to withdraw more informal viewers.
John Campbell, SVP, entertainment and broadcast solutions, Disney Advertising, to the pluscinemaz.comthat the request was higher in the early stage of this course compared to previous years. He also said that a wide range of categories would be represented. Among the sponsors are “proud” (with an additional presence in the Dolby Theater) Rolex, who was in this position for eight years in a row, and the new expatriates T-Mobile and Prudential.
Campbell said that social media, local broadcasting and broadcasting leading to the big night (for example, watching an attachment to Disney titles and lights) complements the main offer of display.
Holo Learn about your films and Critical approval On Disney+ sites for advertisers on the company's broadcasting platforms, with additional data -based opportunities to access anyone who comes to services to watch movies of any kind. Disney also continues the first show of Tiktok Pulse and On the red carpet at the Academy AwardsThe pre -supplying alive has been transferred across the major local markets and live broadcasts at the country level.
Campbell said in a press statement: “The demand for the Academy Awards for this year is an undeniable reflection of the vegetative cultural influence of the exhibition, and a testimony to Disney's ability to provide the greatest live entertainment offers in the market.” “The Oscars are still the final platform for advertisers to provide bold concepts and communicate with the masses on a global scale.”
With planning the same presentation to highlight the recovery of the Los Angeles community from forest fires in January, the advertisers will make similar notes. In all fields, there are a record number of customized creative integration operations, Disney, some of which included the creative studio in Disney advertising, Creativeworks. Among the 20 categories in this mix are clothes, cars, drinks, and goods packed for consumers, entertainment, financial services, health care, insurance, media, pharmaceutical preparations, retail, technology and communications. In addition, this year is the first international sponsorship of the Oscars on Disney+ with the advertiser, Kreistan Dior Parfum. Disney+ inhibits the offer in international markets, which are not served by Hulu.
