It was presented a famous brand for skin and beauty care for the bankruptcy of Chapter 11.
The brand is famous for its non -invasive anti -aging products.
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SBLA Beauty, known as an eye and neck lift, chin, and sculpture sculpting, was presented for bankruptcy.
The company won multiple prizes, including cosmetic innovation awards for eye treatment and aging.
SBLA Inc. It is based in Boca Raton, Florida, with a request for bankruptcy in the southern region of Florida on March 11.
According to the file, the company condemns between one million dollars and $ 10 million of debt.
As of the time of reports, SBLA products are available on their website and Amazon.
It is not known whether production or sales will be affected by the company's bankruptcy.
The history of the company
According to the SBLA, the founder and CEO Randi Shinder entered the cosmetic industry in 2002 by launching its first brand, “Clean”, which received great attention.
She will then cooperated with Jessica Simpson to create “beauty desserts”.
She was interested in clinical skin care, as “Lipffusion” has ever provided the first lip, which sold 3.2 million units in Sephora in the first nine months on the market.
Fusion Beauty was launched after the success of Lip Fusion, and it became the first brand to exceed 50 million units in sales in Sephora.
SHINER sold a controlling share of brand ownership rights in 2006, and merging brands to form Fusion Brands Inc.
Shinder Fusion Brands Inc. led. Until 2009, when she sold her remaining rights.
After selling Fusion, I launched SHINDER SBLA in 2018.
“In SBLA, our mission is to provide products based on science and technology and make a change in daily life in women and men from the comfort of their homes.”
Bankruptcy
According to bankruptcy deposit, SBLA has assets ranging from $ 500.001 and $ 1 million.
“The SBLA Beauty Brand mark keeps a unique position with consumers who want to feel the best of their best procedures, pain, or breakdown,” says the website.
“We understand and maintain a beautiful and dedicated aging perspective to provide real science -backed solutions.”
The retail sector of beauty and cosmetics was strongly affected by the macroeconomic concerns.
The main AVON Products cosmetic company also submitted in Chapter 11 in August, where it faces hundreds of lawsuits and one billion dollars of debt.
Revlon, another distinguished brand for cosmetic, applied for bankruptcy of Chapter 11 in June 2022, which faces $ 3.3 billion in debt in addition to competition matters and the supply chain.
