The average temperature in Norway hovers around freezing at this time of the year, however The most stupid nationand Fundand The most difficult nation And other offers made it the hot coordination market. With the search for the following global strike, buyers closely monitor the northern country.
Many Norwegian forms struck the international market at the same time. This is the event in part, but also because the broadcasters in Norway continued to request new offers while others in Europe applied brakes. This guarantees a healthy pipeline from new projects, many of which are now breaking the cap. “We have never stopped, we heard about other broadcasters freezing in the assignment and we only decided to stay in the game,” one of the Norwegian commissioners told the deadline.
Strait assembly line
When it comes to coordination, the size is not everything. “The fact that we are in a very small market compels us to be really innovative,” says Silje Hestevik, head of development at Broadcaster TV2. “It is a very competitive market because all Norwegians have many subscriptions and consume a lot of content. We are a small country with a lot of tools and screens.”
Against that background, the risks are nothing but a necessity. “Every time we assign a new offer that has not been broadcast before, either it was developed locally or coordinated that has not traveled much, for example Bloody game [a Korean format that has been successfully remade for TV2]It seems that we are facing a great risk – but we need to do this because the audience will leave us. They expect a lot of renewal. “
“There is more competition and I think this also makes us closer to Norwegian producers. We need to cooperate more closely.”
TV2 leads the charge but does not enjoy its own way. PubCaster NRK and others also have unregistered formats that strike the international market.
NRK has offers including Theft Academy and The most difficult nation. The latter takes a group of people who specialize in a specific field, take home amenities, and carry out their tasks with very difficult experiences that occur on the oil platform. In Norway, followers of the show have grown over the five seasons with the coming season. The distributor of the industry collection is selling at the international level.
Julian Curtis, co -founder of the squad Julian Curtis, sees a line with Norway and other countries such as Israel, the Netherlands and South Korea, which is modest in size but has a major impact on global shapes.
“They all have a relatively few population and many broadcasters, which means that they have narrow budgets, but the producers there also made a lot of large international offers, The older brotherand Traitors And so on. The result is a highly skilled workforce used to work very creatively but on narrow budgets. “
It is another factor spies that gives Norway an advantage in the world of modern TV. “The broadcasters assign digital first. They have written channels, but they not only think about linear transmission and the opening, they are interested in various standards [across digital]”
Whodunnit It is a new Norwegian format coming to the market
NRK
Fund office
Often coordination comes, attracts everyone's attention, and follows a wave of deals quickly. Fund It is currently this offer. A group of agreements were ink on local publications before the end of the first season in Norway. TF1 is from France and ITV in the UK among the buyers, wandering in two of the largest regions in Europe. The offer is sold by its product, seefood, not through a great international distributor.
Coordination believes that celebrities put in bright colored containers. When opening the container, they immediately face a game or challenge, with zero or warning. He was created when he requested the universal sign of the significant coordination, but in the end it was Broadcaster TV2 that gave it a green light.
Seefood's Aleksander Herresthal Creating Coordination. He says that during the epidemic and at the end of the second lock, he felt frustrated by the daily routine that all of us were forced. A friend helped the Norwegian independent president to get rid of Enoy Inoi with a sudden Ramtha ride trip. That provided the creative motivation for FundHe explains.
“I have ignited the thinking process, as you know, we all go to these patterns, and do the same every day, how we get out of that. This was a kind of presentation. Then the box itself, this was the material way to create coordination about that experience.”
And it continues: “It is simple, it is easy to understand, and you need to do so, but the most important thing for me is that it is not like anything else; it does not seem like a version of Traitors“
Stupid
Norway has ratios with a reality competition and many of the new wave that suits Bell. 71 degrees northWhich witnessed that celebrities compete to be the first to reach parallel 71, he is more than 20 years old and sells it well at the international level. Seefood's Militar Bootcamp Format Kompani Lauritzen It was well domestic.
Creators The most stupid nationAs 12 celebrities fight to eliminate it from competition as quickly as possible to avoid the most mysterious pain, they reinforced the formula. “There is a difficult competition in Norway to sell TV programs and there are a lot of good reality programs as well, so we thought: Well, what we do not have is a competition [format] Erik Solbakin, who created the show with JUNGEN Hunt, says through Montreux Film & Fjernsyn Indie.
“We love the great achievements, but there are a lot of stories about celebrities doing something great and being smarter or stronger. Let's turn it upside down and find the stupid celebrities.”
The viewers took the show in large numbers. He got a 33.9 % stake on TV2, more healthy than twice the average opening. “We expected it to be good, but success was just blowing the mind, it was the most watched show on TV2 last year,” says Hestevik of TV2.
Horst adds that the show mocks celebrities, but it is not infiltrated. “We wanted to make fun of celebrities, but we also wanted to be a warm show with a comic feeling. We didn't know if we would succeed in it, but people really thought it was wonderful to see celebrities who did not take themselves seriously.”
The most prominent northern events
BBC studios for international rights moved The most stupid nation And distribution. “This is the highest line of” it is the competition that no one wants to win “is very simple, and an important monitoring address in today's market,” says Sumi Connock, EVP and Global Create Network. “Then when you actually come to the show, it's funny, it's warm, he plays, and has a great narration.”
“It also highlights that you can be great in one thing, but this does not necessarily mean that you are great in everything. This is what it means to be smart?”
Regarding the following, the Montreux Film & Fjernsyn crew for the Famous Fish Hunting they launch. The assortment, and at the same time, take another NRK offer to the market. Whodunnit: Easter or die Ten celebrities follow up to a mountain street resort. They have been called by a celebrity who was obsessed with celebrities and should play their twisted games, with the killing of the loser in every round. Celebrities should reveal the killer before they all collide.
All the aforementioned offers help to clarify the reason that the cold Norway is a hot point, that is, preparing to light new ideas and producers who generate a set of smart formats at reasonable prices. “It is a market that bears more creative risks,” says Konok.
“Reducing budgets can lead to less risk, but on the other hand, the most strict restrictions of amazing creativity and innovation can generate a region that can really provide these creative ideas but they do costly an effective. This mixture of risk is associated with the ability to achieve a competitive price is to achieve really good results.”
