Videoamp, the measurement company that intends to remove Nielsen from its long -standing as a virtual viewer, is its ambitions on Tuesday in an event that brings together a group of advertising interests.
It was described as “VAMPFRONS”, after the annual sphere of the NEWFRORTS and OPFRONS season, which was revealed within the elegant borders of the Mercer Labs Museum of Art and Technology. Videoamp, who has collected hundreds of millions in project financing and private stocks, is among the most prominent competitors of Nielsen, along with ISPOT and Comscore. While Nielsen is still dominant, the TV players and the broadcast are looking to supplement his numbers increasingly with other standards as they look forward to showing the effectiveness of their advertising purchases.
Unlike most presentations at this time of the year, Videomp collected a set of perspectives, as individual talks were held on stage with a brand marketer, and the chief official of media products and network sales. The prevailing message all over: video works need more option. “The world of the multiple currency has arrived,” as one of the slide insisted on the size of the wall.
“Data, operations and workflow are ready to expand,” the chief official of producer Josh Hodjins said. “We cannot think better for a time to move to video and let's fix the difference through delivery.”
The night program included video certificates, including one of the advanced Paramount EVPES ads. Paramount clarified its axis to Videoamp last year when he left the contract dispute with Nielsen CBS without any traditionally collected numbers to rotate it. Videoamp, who was the CEO of Fox and Tribune Media Peter Liguori, also fought in court in the patent dispute, with a judge days before Nelsen's recent rejection.
Videoamp revealed in the event of its initiative in the long process of accrediting by the Media Classification Council, a non -profit organizational body established in 1963. It has made a vague process in recent years, with Nielsen lost more blessing to report the match that requires the match that he was raised to report the obligations of reporting this to the obligations of reporting Reporting reporting obligations in reporting reporting. Advertisers, who are in a leap from linear broadcast to broadcasting. It regained the adoption of national television in 2023 and the signing of MRC earlier this year on the TV methodology across the Torah, a decisive step heading to the forefront.
Along with MRC news, Videoamp also said it had reached a multi -year contract with Televisaunivision. Brian Lin, SVP Product Management, announced the announcement of the media giant, the news on the stage.
Lynn said of the measurement sector: “It is not a zero game,” Lin said about the measurement sector. All innovation …
