The sovereign wealth fund in the Kingdom of Saudi Arabia – known as the Public Investment Fund (PIF) – owns the LIV Golf Series and has partnerships with tennis control bodies, ATP and WTA.
PIF controls stakes in Newcastle United, along with four Saudi professional clubs in the league, Al -Nasser, Al -Timid, and Al -Ahly, who spent more than a million pounds in an attempt to attract the best players in the world to the league during the past two seasons.
The Kingdom of Saudi Arabia is not only hosting events on the soil of the homeland.
This year, it announced the intention to start a new global boxing league with the UFC Dana White and TKO group, which has UFC and WWE.
He previously funded boxing events in the United States and the United Kingdom, including Daniel Dubua's victory over Anthony Joshua in Wembley.
As of December 2024, the Kingdom of Saudi Arabia has conducted 900 sport care deals around the world, according to a report issued by Play The Game, an institute of sports ethics funded by the public sector in Denmark.
ARAMCO- It is a Saudi and Saudi Chemical Company-long-term deals with Formula 1 and the International Crystate Council (ICC).
Visit the Saudi sponsors La Liga, the Asian Football Association (AFC) and the Confederation of African Football (CAF).
Sela, an entertainment and hospitality company from Saudi Arabia owned by Newcastle owners, is the sponsor in front of the shirt in the club.
