“We have a responsibility to protect and develop this amazing game, so that future generations can try everything you offer – just as I did.”
He also urged other influential voices in the game to push their role in reshaping the future, adding: “Media characters, former players, and commentators, I urge you to continue to change the negative narration about the rugby.
“Let's talk more about the wonderful movement, great strikes, electrical attempts, incredible skill, fierce competitions, and amazing characters that make our game special.
“Rugby is full of emotion, drama and athletes on a global level offered everything. By celebrating what makes our sport great, we can inspire the next generation, bring more fans across the gates, the game grows and everyone reminds why we fell in love with it in the first place.”
