Netflix added the Yahoo demand side platform [DSP] To the list of software advertising partners.
In a blog publication, advertising chief Amy Rinhard described the move as a “teacher” and said she “will enable customers to buy Netflix ads through software.” Trade Office, Google, Video 360 and Microsoft already with Netflix are already working on software ads.
Through digital software tools, the advertiser's messages are matched with the target stock, allowing purchase and sale on a larger scale and more accurate than traditional methods. Although much of the process is automated, it still requires human control.
The latest partnership, was unveiled during the Cannes Lions Festival, followed the Netflix advertisement last month at its prejudices in New York on the enjoys of enjoys. The giant broadcasting company said that the advertising layer is now 94 million active users, an increase of 70 million November.
With the continued expansion of the flow, the DSPS role acquires wider. Besides Monday news from Netflix, Amazon and Roku also announced a pioneering partnership. The Amazon DSP cooperation and broadcast capacity will combine Roku, allowing ads buyers to reach more than 80 % of families connected to fraud.
“Our focus has always been to provide the best advertising experience for our customers and organs, and we are excited to continue giving advertisers the ability to reach the most involved viewers and vigilant in ads,” Rinhard wrote. Partnerships such as those with Yahoo “revolve around giving our customers more options to buy against the incredible global audience in an incredible way to Netflix to watch a series and their favorite films every day.”
