French viewers will be able to close TF1 on a new platform – Netflix.
Bills by the American Broadcasting Giant as a “new type of partnership”, and the TF1 commercial stations will be available and the content on Netflix from next summer. Financial details have not been revealed.
The parameter distribution agreement is equivalent to the NBC network, or another major American business network, whose production is delivered to Netflix.
It is an additional evidence of Netflix's growing strength on traditional TV networks, as well as a sign of ambition that has its advertising work. If it succeeds, it may prove that it is a test of similar deals where Netflix aims to consolidate its location as a TV channel in the world.
“This is a unique partnership that plays at our strengths in giving the fans the best entertainment along with the best discovery experience,” said Greg Peters, participating in Netflix.
Greg Peters and Rudolph Bilmar
“With the transformation of viewing habits towards consumption upon request and increasing the audience's fragmentation, this unprecedented alliance will enable its outstanding content to reach an unparalleled audience and launch new access to advertisers,” added Rodolph Pilmer, CEO of TF1.
Peters flew to France to attend the Cannes Lions Festival, the advertising market festival, where the deal was announced. It indicates the deepening of the relationships between Netflix and TF1 after a partnership in joint production such as Les Combattantes and Lux.
Last November, Netflix, TF1, and Newen Studio collaborated in the first daily drama series in France. Tout pour la lumière It will be available on Netflix five days before its free broadcast on TF1.
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