Formula 1 explodes in popularity in the United States, and is used in the form of the new F1 Arcade.
With three sites throughout the country – and three others on the road – fans can experience the F1 experience luxury.
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F1 Arcade launched its location in Philadelphia, the third of six planned sites in the United States, earlier this month to a large reception from the local population.
The experiment included dozens of racing simulation devices associated with stunning food and drink in a luxurious atmosphere.
“This is F1 throughout the year, but you do not have to be an explosion,” said Vice President of F1 Arcade for the launch and communications strategy in the United States.
“So you can try a little of what will be at the Paddock Club,” she said.
“At the same time, there is something for everyone.”
There are three F1 races in the United States every year, but sport is still very difficult to reach many fans.
For those who could not go to the race, Norris believes that F1 Arcade gives a similar experience.
“One percent of the population goes to a race,” Norris said.
“If we can allow them to feel this wonderful for a moment, whether it is your staff or friends, this is what we are here.
“This is an exciting experience with high food and drink. So you cannot leave here and do not feel happy.
“It hit adrenaline in less than an hour.”
While F1 Arcade hopes to provide the “Paddock Club” experience for fans of this sport, it is also an enjoyable experience even for someone who is not seen.
“This is the concept of F1, it is clear that it is the F1 corridor,” said the head of the F1 Arcade Jon Gardner.
“But I mainly believe that what we bring from the perspective of experience is not only for F1 lovers.”
In fact, NORRIS believes that coming to F1 Arcade can be an introduction to many fans to enter this sport.
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“So just get one of these cars or simulation, you are shaking, you crash, spin,” Norris said.
“We had a couple here yesterday pushing each other to distract each other. The team race is very interactive.
“You start then you may look at who are these drivers? What is the team that I want to support?
“But it grows and it is amazing to see people who know nothing and then start chanting.”
F1 Arcade plans three other launch operations, with sites in Las Vegas, Atlanta and Denver.
