UTA took a step towards “London's Evolution to a Main International Center” by appointing Darnell Strom partner to head the UK office at the agency.
In the newly created role, Strum, which prolonged the likes of Michaella Cuke, and Malik Yusufzai and their creators industry, It will be supervised by UTA operation in the UK and continuous expansion in the main markets throughout Europe, the Middle East and Africa. It will work closely with the UTA teams in London via music, creators, brand marketing, comedy, production arts and advisory services, while it cooperates closely with the Curtis Brown-obtained by UTA in 2022-and the recently purchased football agency.
Strom is currently a partner and head of culture and trade in UTA, a role that will continue to perform along with the representation of customers and duties in the United Kingdom. The veterinary agency was brought to the presidency of the New Culture and Leadership Department in 2019.
“This represents a new exciting chapter for UTA,” said CEO David Kramer. “Darnell has long been connected to departments, industries and geographical regions. His deep relations and creative vision make him a unique way to lead this next stage of our international expansion.”
The Strom Customer List also includes Grace Wales Bonner, Jonathan Anderson, John Batist, Carly Clos, Jose Andres, Wolf Herd and Alexis Ohahanian. Before UTA, he was an agent in CAA, and he returned when he was deputy director of scheduling to former US President Bill Clinton.
“London is one of the most dynamic and creative markets in the world,” Straom said.
UTA opened its Circa-15-SAFF London office between Fitzrovia and Soho two years ago, about 12 months after the Cortis Brown agency absorbed. UTA office is a stone's goal from Cunard House offices in Curtis Brown.
At the opening of the London office in 2023, Kramer told us: “We saw some of our competitors sending film and television agents to London and learned from that. It was not always received. When we bought us. [Curtis Brown] We did not want to feel that “the Americans were coming above the wall.” We have taken the approach to the presence of clients going to London, spent ourselves and spending some time there. ”
