Editor's note: Martin Moskowicz is well known as many in the industry attending the Cannes Festival. He is always present in festivals and major markets for nearly 50 years, and is famous for decades in directing the German production and distribution giant Constantine, producer Vampire privilege. Last year, Moskovic moved away from his role as an executive president and now produced. In an exclusive guest column for the deadline, the respected veterinarian at the Cannes Film Festival and Market Festival this year. It is a market that many have spoken to, partly due to shifts in global business. On the contrary, the festival started a series of well -received films. Here is to take moskowicz the current scene and the need to stay at a level, but also to be bold.
Nearly 50 years after attending the Cannes Film Festival and Marché du, I can say with condemnation: Some things never change. Every May, as expected as the sun rises above the Croissant, the annual complaints choir begins. Distributors – dear friends and colleagues – inherit the same familiar problems: it is not enough for movies, or much; The best surnames are exaggerated; A terrible coffee. The weather is unbearable – very hot, very cold or both. It is a tradition. Almost comfortable in predicting ability.
However, the Cannes itself is never fixed. It revitalizes it, reflects and reinforces it with the beautiful rhythm that is constantly changing in our industry. What was previously a market of fax and feverish phone calls has become a global digital square – forming through broadcasting platforms, changing version strategies and a new generation of tendons that redefine what the cinema could be.
This year, choose the new MASCHA Schilinski movie In the death of Sun Shawin (The Voice of Fall) for the official competition is an ideal example of the Cannes Festival at its best – sharp, and bold responding technically. What a choice of inspiration in time. In a world full of noise, the ability to identify a unique voice and give him the lights it deserves is a reminder of why the Cannes Festival is still important.
Related: “Sound of Falling”: The wonderful MASCHA Schilinski feature
But allow me a direct moment: listen up, especially those who work in large companies that work in both production and distribution. The market is what we do from it. This is not toothpaste. They are not nails. There is no fixed request curve for cinema. We determine the size of the market through the stories that we choose to narrate, the risks we face and the quality we offer.
If we stop making bold and distinctive films, the market will shrink – then your operations shrink, and the market shrinks further. Detamental cycle. But if we adhere to excellence, originality and emotional truth, the audience will follow. They always have.
So you complain of coffee if you have to. But do not lose sight of this: the future of our industry in our hands. The Cannes Festival remains – for all its flaws, chaos, and crazy logistics – the only place every year as this future is still really possible.
